Nissan at the 2013 Tokyo Auto Salon

Article by Christian A., on January 14, 2013

At the 2013 Tokyo Auto Salon tuner show, Nissan introduced a Nissan Juke Personalization Concept as well as 9 other customized cars. Nissan said that the major theme of its display is personalization. It will present several customized editions of Nissan's domestic lineup like the Juke Personalization Concept, which is equipped with metallic paint and orange wheels, mirrors and window surrounds.

Nissan will also unveil track versions of the Nissan GT-R and Nissan Z. In addition, Nismo, Nissan's performance arm, will be showing off its version of the Nissan Juke. Another model that will be personalized is the new-generation Note hatchback, which features a bold graphics motif on the side that’s referred to as "digital camouflage."

Nissan will also display the Motul Autech GT-R from Super GT, Japan's top race series. Another highlight is the improved 2013 GT-R Nismo GT3. It’s believed that a lot of attention will go to the DeltaWing, the dart-shaped racer that appeared at the Le Mans 24 Hours.

The DeltaWing is a PR dream. The sleek, Nissan-powered racecar is set to debut in Japan and it’s believed to be so striking that it might just be the center of attention at the show.

It was during the 2009 Geneva Motor Show when the Juke was first unveiled by Nissan as the Qazana show car. Initially created at the Nissan Design Europe (NDE) in London, it was later refined through the Nissan Design Center (NDC) of Japan. According to the design team, the inspiration for the design of the Juke was taken from different sources.

Specifically, the team studied vehicles that were associated with living a sporting life or even an active one. They looked into vehicles such as motorbikes and rally cars, to name a few. Looking at the design, it is relatively easy to see where the ideas actually came from. One unchanged feature is that the highly individual lines seen on the Qazana is still present.

The bold design is but an indication of how the B-segment is important in the European market. Compared to main markets like Japan and North America, Nissan projects the European market to get a large part of the sales of the Juke. Because of this, the new Juke is able to mix various themes. Still, it still has the design language the brand is known for.

The tough body signifies the SUV element of this model. However, it remains to be a sensual vehicle especially with the complex curve and the profile similar to a coupe. The latter in particular is highlighted with the narrow side glass and the fact that the door handles of the rear are hidden. This also gives it that impression of being a two-door vehicle rather than an actual four-door one.

Shiro Nakamura shared that the global partnership resulted in a vehicle having an East meets West theme. The involvement of both NDE and NDC, he added, has resulted in a design that is truly exciting. Nissan added that NDE was also responsible for creating the Qashqai. This model is expected to be sold in Australia, Europe, and Asia. The Juke meanwhile is expected to be marketed in the U.S., Japan, and Europe, among others.

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