What is your favourite colour? Is your car finished in the colour that reflects your personality? Nissan recently did a study about the correlation between the colour of a person’s car and their personality, and they say that you should care more about the colour of your car.
Nissan conducted a poll around Europe about car colours and choices, and they found that 86 percent of those who took the poll own a car that is painted in the absolute wrong colour for the kind of personality they have. And they are dead serious about this.
Now, you are probably wondering why Nissan would randomly decide to want to know everyone’s taste in car colours. Well, this study was conducted by them so they could promote the fact that Nissan Micra buyers can customize their new hatchback and choose from a wide array of colours that are available. Currently, customers can pick from 10 different exterior liveries that all stand out - from a bright and alive Energy Orange to an electrifying Pulse Green. And that’s not all they have to offer. Nissan’s personalization program lets customers add more detail to the car with options like contrasting shades to both the exterior and interior parts.
So if people are just less conservative and consider getting colours that actually match their personalities, what sort of hues would we be seeing on the streets? Wouldn’t traffic look way more vibrant? Nissan received 5,000 responses for their survey throughout Europe, and they found that two-thirds of the population selected more neutral colours like silver, gray, or black when they purchased their vehicles. But the survey consisted of questions that revealed their personality. The Japanese automaker found that majority of these people should actually be driving a car of a different colour. So instead of sticking to the norm, they should perhaps get something bright with more energy.
Nissan did not specify what sort of personality questions were asked. But they do have a new Facebook Chatbot you can visit, which will ask you quite unusual questions such as whether you are more like a dog or a cheetah. After taking your answers, the Chatbot will tell you which colour would fit you best when you get yourself a new Nissan Micra. Cool, isn’t it? This is a smart and fun advertising strategy for Nissan to really get involved with their customers. You might want to check it out now.
After reading this, have you thought about what you want for yourself? What is your personality like, and does the current colour of your car reflect your personality? If not, what colour would you go for?