Nismo Cars Business Department created to expand production and marketing of Nismo road cars

Article by Christian A., on May 21, 2017

As it is now, Nissan Motor’s Nismo road car operations is a relatively a small business, with an annual volume of 15,000 performance-oriented cars. However, Nissan is giving Nismo fans and enthusiasts a genuine reason to rejoice – the Japanese carmaker is expanding this business with an aim to make more Nismo models available in more auto markets around the world.

Nissan launched the Nismo sub-brand to its mainstream model lineup in 2013, and since then, customers have gained better access to sportier performance and styling, as derived from and developed through Nismo’s motorsports activities. The Nismo sub-brand essentially injects a high level of sportiness – both in styling and performance – into Nissan’s global car lineup. Nevertheless, the number of Nismo cars produced has been limited, and may not be enough to satisfy the thirst of customers for such products around the world. This is the main reason why Nissan is creating a new unit – Nismo Cars Business Department.

The Nismo Cars Business Department is a new unit that is a part of Autech Japan, Inc., one of the companies under the Nissan group that assembles converted vehicles. This new unit will be combining the expertise of Nissan group companies -- Nissan, Autech, Nissan Motorsports International and other group units – to plan and develop more products in a much shorter time.

With the Nismo Cars Business Department, Nismo could realize its plans to expand the range of Nismo road cars to new segments and introduce them to more markets around the world. Moreover, the new unit could boost Nismo’s product lineup in existing markets, like Japan, North America, Europe and the Middle East. This would allow Nismo to offer significantly more road cars than its current annual volume of 15,000 units.

Even though Nismo road cars have been produced since 2013, marketing hasn’t been as intensive as Nissan’s vehicles. This is why the Nismo Cars Business Department will market Nismo road cars through Nissan Motorsports International. Aside from displaying Nismo road cars at the carmaker’s dealerships, Nissan Motorsports International will also be conducting events and activities for current Nismo car owners.

Takao Katagiri, president and chief executive of both Autech Japan and Nissan Motorsports International, remarked that customers will now be able to enjoy Nissan cars with the launch of the new Nismo Cars Business Department, which combines the expertise of Nissan group companies.

Nismo has been responsible for bringing in a number of performance cars into the United States like the GT-R, 370Z, Juke and Sentra. Nismo road cars introduced into markets outside the US includes the Note and Patrol.

Press Release

NISSAN SETS UP NEW UNIT TO BOOST NISMO ROAD CAR BUSINESS

Nissan Motor Co., Ltd. has set up a new unit to expand its NISMO road car business by making a greater range of models available to customers in more markets.

The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop more appealing products in a shorter time.

Nissan plans to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year.

Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to bring customers more innovations and excitement. Featuring performance and styling developed through NISMO's motorsports activities, the cars offer a sporty driving experience combined with Nissan's quality, reliability and durability.

NISMO road cars introduced so far include the GT-R, 370Z, JUKE and Sentra in the U.S. – plus the Note and Patrol in markets outside the U.S.

"As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. "With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever."

The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at NissanUSA.com and InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Renault-Nissan Alliance.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/. You can also follow @NissanMotor on Twitter.

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Source: Nissan

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Topics: nissan, nismo, sports car

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