As it is now, Nissan Motor’s Nismo road car operations is a relatively a small business, with an annual volume of 15,000 performance-oriented cars. However, Nissan is giving Nismo fans and enthusiasts a genuine reason to rejoice – the Japanese carmaker is expanding this business with an aim to make more Nismo models available in more auto markets around the world.
Nissan launched the Nismo sub-brand to its mainstream model lineup in 2013, and since then, customers have gained better access to sportier performance and styling, as derived from and developed through Nismo’s motorsports activities. The Nismo sub-brand essentially injects a high level of sportiness – both in styling and performance – into Nissan’s global car lineup. Nevertheless, the number of Nismo cars produced has been limited, and may not be enough to satisfy the thirst of customers for such products around the world. This is the main reason why Nissan is creating a new unit – Nismo Cars Business Department.
The Nismo Cars Business Department is a new unit that is a part of Autech Japan, Inc., one of the companies under the Nissan group that assembles converted vehicles. This new unit will be combining the expertise of Nissan group companies -- Nissan, Autech, Nissan Motorsports International and other group units – to plan and develop more products in a much shorter time.
With the Nismo Cars Business Department, Nismo could realize its plans to expand the range of Nismo road cars to new segments and introduce them to more markets around the world. Moreover, the new unit could boost Nismo’s product lineup in existing markets, like Japan, North America, Europe and the Middle East. This would allow Nismo to offer significantly more road cars than its current annual volume of 15,000 units.
Even though Nismo road cars have been produced since 2013, marketing hasn’t been as intensive as Nissan’s vehicles. This is why the Nismo Cars Business Department will market Nismo road cars through Nissan Motorsports International. Aside from displaying Nismo road cars at the carmaker’s dealerships, Nissan Motorsports International will also be conducting events and activities for current Nismo car owners.
Takao Katagiri, president and chief executive of both Autech Japan and Nissan Motorsports International, remarked that customers will now be able to enjoy Nissan cars with the launch of the new Nismo Cars Business Department, which combines the expertise of Nissan group companies.
Nismo has been responsible for bringing in a number of performance cars into the United States like the GT-R, 370Z, Juke and Sentra. Nismo road cars introduced into markets outside the US includes the Note and Patrol.