Nissan creates team to accomplish right-car mission

Article by Anita Panait, on January 21, 2014

Nissan has assembled a team of sales managers, forecasters, planners, retailers, plant engineers and logistics managers in North America and Japan to carry out a mission embedded in the phrase "the right car at the right place at the right time." Two years after redesigning, reintroducing and repricing most of its vehicles, Nissan found out that its offerings actually are competitive in their segments, and in some cases, are leading their respective segments.

If there is one thing that is keeping Nissan from selling the right car at the right place at the right time, it is its hole-laden inventory chain, according to Fred Diaz, Nissan Division senior vice president for U.S. sales, marketing, parts and service. "We've got a huge initiative under way to get this right," Diaz says.

Diaz remarked that instead of trying to assess market needs from Nissan’s headquarters or relying on retailers to guess, the carmaker is designing a new approach to make sure it can deliver the right car at the right place at the right time.

The process will provide Nissan's sales regions more voice in production planning and easier for dealers to find cars in the plant order banks.

According to Diaz, the right-car mission is the topic of weekly meetings at Nissan headquarters in suburban Nashville, adding that the right-car team will spend the first two of 2014 touring the US sales regions to obtain input to create a new inventory system. "We're finding little holes in the product lines," said Diaz. [source: automotive news - sub. required]

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