Nissan disappointed by Leaf sales

Article by Christian A., on October 4, 2012

Pure EVs haven’t exactly been well-accepted by the market. In fact, Nissan executive Andy Palmer has admitted to reporters that the company is a “little disappointed” with the Leaf’s performance. He said that the uptake wasn’t as strong as they first expected. He admitted this shortly after the announcement that the Scion iQ EV will be limited to a small 100-unit run in response to poor EV sales.

Other companies whose entire businesses rely on electric powertrains can’t back out just like that. Nissan also isn’t prepared to quit just yet. Nissan has named a new vice president to manage global sales. Nissan was forced to buy back the cars of a couple of unsatisfied Leaf customers who cited a buyback formula modeled on an Arizona state repurchase law.

But then, Nissan sold 984 Leaf units in September, its best sales month yet. In comparison, 2,851 Chevrolet Volts were sold. The demand for these two brands has been slower than what they had estimated. However, it seems like the public has started to favour plug-in hybrids faster than pure EVs, indicating that electric cars remains impractical.

Laminated compact lithium-ion batteries power the Nissan LEAF, producing over 90 kW while its electric motor produce only 80kW/280Nm. It delivers a highly responsive and enjoyable driving experience similar to that of a traditional, gasoline-powered vehicle.

Nissan LEAF does not have any tail pipe unlike internal-combustion engine (ICE) equipped vehicles, which imply that it does not emit CO2 or other greenhouse gases. It can go for more than 160 km (100 miles) in one full charge of its innovative lithium-ion battery packs (and paired with its regenerative braking system) – based on an extensive consumer research, this range satisfies the daily driving requirements of more than 70% of drivers worldwide.

Charging up the Nissan LEAF is also made easy. In just 30 minutes, the LEAF can be charged up to 80% of its full capacity using a quick charger; via a 200V outlet at home, it can take approximately eight hours, the same number of hours needed for its owner to recharge.

LEAF is designed and engineered to become a “competitively priced real-world car” that will propel it to lead the industry into a zero-emission era. The new chassis and body layout ensures comfort, spaciousness and cargo capacity within the Nissan LEAF.

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