Nissan grabs 5-year sponsorship deal with Manchester City

Article by Christian A., on July 20, 2014

With General Motors sponsoring its cross-town rival Manchester United, Manchester City has scored a sponsorship with Japanese carmaker Nissan. Nissan inked a five-year sponsorship agreement with City Football Group, owner of the Manchester City team, which entails an in-kind exchange to introduce the Nissan Leaf electric vehicle to the team.

The deal is part of Nissan’s target to surpassing fellow Japanese carmaker Toyota as the top-selling Asian brand in Europe, seeking to take advantage of the Premier League's popularity in Europe, China and other parts of Asia.

Manchester City is the current champion of the league. According to Nissan chief executive Carlos Ghosn, the agreement will help "strengthen the brand globally." In April, Nissan inked a four-year agreement to sponsor the European Champions League soccer starting August.

In May, City Football Group became a minority shareholder in the Yokohama F Marinos that plays in Japan's J-League.

Despite the decision to pull the Chevrolet brand out of Europe, GM will still proceed with its nine-year $559 million sponsorship agreement with Manchester United, with an aim appeal to the football club's fans in Asia.

GM is still selling Chevrolet-brand vehicles in Asia. According to City Football Group chief executive Ferran Soriano, Nissan will be providing its EVs to a new football training center in Manchester that will open this year. In exchange, the Nissan brand will be displayed prominently at the club's Etihad Stadium in the city.

If you liked the article, share on:

Topics: nissan, sponsorship

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019