Nissan has sold over 3,700 Juke Nismos since January launch

Article by Anita Panait, on September 4, 2013

Nissan has sold over 3,700 Juke Nismos in Europe, Japan and the United States during the period between its January launch and end of July. The Juke Nismo crossover is developed as a global model and was the first of a new sporty lineup of Nissan vehicles targeted towards bringing excitement to customers.

Another Nismo than making global impact is the Z Nismo, which was earlier marketed as the Fairlady Z Version Nismo in Japan and 370Z Nismo in the US.  Recently introduced to the European market, Z Nismo now accounts for 15 to 30 percent of Nissan Z model sales, depending on market.

Nissan is also hoping that third model in the Nismo lineup, the March Nismo, will be as successful as the Juke Nismo and the Z Nismo. Nissan announced the March Nismo in June, with first set of deliveries set on December. In fact, the carmaker has already received several orders for the March Nismo.

Shoichi Miyatani, NISMO Business Office head of Nissan Motor Co., Ltd and President of Nissan Motorsports International Co., Ltd., said that they are delighted to see their Nismo models being "well perceived by the markets. Miyatani said that this encouraged them to bring more Nismo models into the markets that will "provide additional thrills and excitement to customer’s lives."

Nissan has been introducing more Nismo models at a pace of at least one model every year during the Nissan Power88 period. The new models will include the Nissan the GT-R. Nissan is currently developing the GT-R NISMO in Japan, with an eye to launch it for sale in 2014.

Hiroshi Tamura, Nissan GT-R and NISMO Chief Product Specialist, remarked that the Nissan GT-R Nismo is "the GT-R with which we pursue pure performance." He added that the Nismo version of Nissan's flagship is "for people who search for true performance with pure motorsports flavor."

All of the modifications on the body of the Nissan Juke were done not only for the visual effect but to improve specific parts of the model’s aerodynamics. These various adjustments were all inspired by the motorsport expertise of none other than the Nismo. Specifically, it refers to all of the lessons learned in the engineering and the styling of the brand’s GT-R race car, the same model that participated under the GT500 class of the Super GT held in Japan.

There are a number of changes implemented on the new version that make it different from the usual Nissan Juke. The most obvious of this would be the front section where it features a lower design and one that is more aggressive. For instance, the base section’s five-circle shape that many are familiar with is no longer present and instead there is the horizontal mesh grille.

This change also meant that the integrated fog lights are no longer there as well. There are now the LED thin-strip daytime running lights that have been placed at the top edge of the small vents, themselves positioned on the larger grille’s side. Under the two-wheel drive versions (2WD), these vents have been blanked. However, it is different for the four-wheel drive variants (4WD). The left side vent ensures that the engine bay gets the needed air in order to allow the oil pump to be cooled. The right vent meanwhile has been styled to match it.

While the lower grille is indeed large, its upper edge has been made more pronounced. Further, it has a red pinstripe which goes down in a dramatic fashion after which it curves around the smaller vents. After that, it then extends to the arches of the front wheel. For those familiar, this is in fact a design cue unique to the Nismo and allows its nose to have the needed visual presence along with the feel of width.

It also helps highlight the athletic stance of the Juke Nismo when on the road. The V-strut on the top, which is the three-sided surround of the brand’s badge in upper grille’s center, now comes with a darker shade finish. On the right is a Nismo badge having a red O, which signifies that the unique motorsport tradition of the Nismo is, for the first time, part of the Juke.

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