Interbrand, a brand consultancy firm, released today its Best Global Brands Study naming Nissan as one of 2015’s most valuable brands. According to Interbrand, Nissan is now ranked at 49, an improvement from #56 in 2014.
Nissan had entered this list back in 2011 at #90, when it had a $3.819 billion brand valuation. According to Interbrand, Nissan continues to be the fastest-rising automotive brand.
According to Nissan corporate vice president Roel de Vries, the company’s rise from 90 just five years ago to 49 today shows that it is currently making the right choices especially when it comes to engaging their customers while remaining “authentic.” Mr. de Vries is also Nissan’s global head of Marketing and Brand Strategy.
Growing a brand that is both exciting and innovative has always been an important part of the company’s success, declares de Vries. The study shows that Nissan’s many strengths include the way it engages with the millennials, its varied customization offering, and effective sponsorship opportunities.
This is also why the study named Nissan as a "Top Riser." Nissan’s brand is currently valued at $9.082 billion, which is a 19% increase over its $7.6 estimated value in 2014.
Interbrand also commended Nissan on its strategy to reach younger audiences like its 2015 UEFA Champions League activation and of course, its sponsorship of NBC's "The Voice."
The study also highlighted the brand’s wide range of personalization and customization options like the U.S. JUKE Color Studio. The global study also made note of the company’s innovative ownership schemes, specifically for the LEAF buyers in Europe, and stated that it was a very relevant way of connecting with many consumers today.
The Best Global Brands study is an annual report conducted by Interbrand on the most valuable brands in the world. Interbrand’s assessment includes how the company manages the brand and ongoing investment as a business asset.
It also includes the financial performance, how strong the brand is, and the role of the brand when it comes to making purchase decisions. Headquartered in Yokohama, Japan, Nissan Motor Co., Ltd., is currently the second-largest automotive company in Japan.
It is part of the Renault-Nissan Alliance and has more than 247,500 employees across the globe. For fiscal year 2014, Nissan sold an estimated 5.32 million vehicles resulting in revenue of 11.38 trillion yen ($103.6 billion).
Nissan’s wide range includes more than 60 models under the Datsun, Infiniti, and Nissan brands. Nissan is currently the world leader in zero-emission mobility, mainly due to the sales of its LEAF which is the best-selling electric vehicle and which was the first pure EV to be mass marketed.