Nissan Juke gets a Ministry of Sound limited edition

Article by Christian A., on August 21, 2012

This limited edition Nissan Juke is the product of the collaboration between Nissan and Ministry of Sound, a music producer based in London. Offered in either black or white, the Nissan Juke Ministry of Sound is offered along with all of the crossover’s engine variants that include the flagship 188bhp 1.6-litre turbocharged DIG-T petrol and 109bhp 1.5-litre dCi diesel units.

Only 250 units of the Nissan Juke Ministry of Sound will be used. It has a starting price of £17,895. The new model has a standard kit that consists of 17-inch white-coloured alloys.

It has same finish as used on the car’s door handles and wing mirror housings. The Juke’s new look also includes contrasting gloss black B-pillars with a Ministry of Sound badging finish.

Its interior received upgrades such as a white centre console and white-stitched leather seats. This model also comes with an iPod touch with inbuilt cradle as standard.

A stop-start system will be added to the 116bhp 1.6-litre-powered car. Nissan said that this system lessens CO2 emissions from 139g/km to 136g/km of CO2. Meanwhile, the average fuel economy is increased from 47.1mpg to 48.7mpg.

When the Nissan Juke was first revealed to the public during the 2009 Geneva Motor Show, it was then called as the Qazana show car. This is the main reason why when looking at the Juke, the individual lines seen on the Qazana are still there. While this particular design is indeed considered as rather bold, it also plays a role especially for the B-segment in Europe.

This is because there is the expectation that the Juke will have a large piece of the sales pie coming from Europe. It will be larger than even Japan and North America. In creating the new Juke, the design team used various sources as inspiration for the design. Particularly, the team studied vehicles that had become synonymous with a sport and active lifestyle. The team also looked as well to rally cars, and even motorbikes.

With this in mind, it becomes that much easier to understand and appreciate why the Juke is designed as such. Even if the Juke does use a number of various motifs, the design language of Nissan is still there. The tough and solid body for instance helps show the vehicle’s SUV component. One can even say it is a sensual car especially with the complex curves. Meanwhile the profile is similar to a coupe and this appearance is highlighted by the narrow side glass, as well as by the hidden door handles in the rear. Thus the new Juke gives the feeling of a two-door instead of a four-door one.

Other features in the design that are clearly part of the brand’s DNA included boomerang headlights, a style seen in the 370Z. However, none of these elements have been carelessly copied just to guarantee that the Juke continues to have a unique design. According to Shiro Nakamura, the result of the global collaboration done by the brand has resulted in a vehicle that fuses the West with the East.

The striking design was made possible, he added, through the assistance of the Nissan Design Europe (NDE) based on London and the Nissan's Design Centre (NDC) in Japan. The Juke itself was built by NDE and later refined by NDC.

Press Release

Nissan Juke Ministry of Sound Limited Edition

Two of today's best known urban brands have combined to create a unique Nissan Juke Ministry of Sound limited edition model. Nissan is extending its relationship with London-based clubbing and electronic dance music authority Ministry of Sound in the form of an exciting new limited edition Juke. The bold Ministry of Sound badged newcomer will be available across Europe from September, with just 3,000 set for production.

The Nissan Juke with Ministry of Sound can be specified with any engine and transmission in the current Juke range, and is offered with a number of special design and technology features that make it a unique and innovative addition to the line-up.

Mirroring the Ministry of Sound's famous black and white logo, the limited edition Juke will be available to order in Metallic Black or Solid White. All models come equipped with standard 17-inch white alloy wheels, white door handles and white mirror caps. To further enhance the bold look, the B-pillar is finished in high-gloss black, while a unique Ministry of Sound badge completes the external design package.

Inside, the Nissan Juke with Ministry of Sound features a striking white centre console, white door trims and white stitching on the leather seats, steering wheel and gearknob. The cabin also features an iPod cradle that gives occupants the perfect set-up for choosing their music on the move.

All Nissan Juke with Ministry of Sound buyers will also receive an exclusive Music Pack designed to enhance their enjoyment of the car. The pack includes a white 8gb Apple iPod touch, pre-loaded with Nissan and Ministry of Sound video and photo content, and engraved on the rear with Nissan Juke and Ministry of Sound logos. An innovative self-healing iPod case that features Nissan's Scratch Shield paint technology is also included.

The Music Pack also contains a pair of Ministry of Sound headphones. Branded with exclusive Juke logos, they feature 50mm drivers and aluminium cups for high quality playback.

Completing the pack is an activation code that allows customers exclusive VIP access to the Ministry of Sound music store.

Visitors to the 2012 Moscow International Autosalon (29 August - 9 September) will be the first to see the exclusive Nissan Juke with Ministry of Sound limited edition when it makes its official debut, marking the latest chapter in what has become a highly successful collaboration between the two brands. In June, Nissan wowed fans at the Le Mans 24 hour race with the Juke Box - a specially converted pair of Jukes fitted with what was dubbed the 'world's ultimate mobile sound system'.

Built with input from Martin Audio, the firm responsible for the famous 'Box' room at the Ministry of Sound's London home, the Juke Box boasts a system louder than a jumbo jet at take-off, and transforms into a fully-functioning PA system, complete with DJ booth and lighting.

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