Nissan is turning to social media to promote its new 370Z. Fans will get the opportunity to submit customization options for the new coupe and then vote on the entries. Jon Brancheau, vice president of Nissan North America marketing, said that car companies build project vehicles all the time but then they thought that it would be of some interest to exploit social media’s power to reach out to Z enthusiasts. Nissan will build Project 370Z in stages: power, handling/brakes, interior and exterior.
If you would want to make any type of comment or post about what you hope to see on a custom Z, just go to facebook.com/nissanperformance. Nissan is urging fans to participate in each phase of the job.
This will culminate at the ZDayZ event this May. Several Z events have been scheduled throughout the country aside from ZDayZ. It is set to take place from May 17 to 20 in the Great Smoky Mountains of North Carolina and Tennessee, including the Tail of the Dragon, a famous storied stretch of road. The Project 370Z car will be displayed at many events this year, such as the ZCon 2012 and the 2012 SEMA show in Las Vegas.
“Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z enthusiasts – the people who are doing this to their own cars everyday,” said Jon Brancheau, vice president, Nissan Marketing, NNA. “Together we’ll create a vehicle that expands on the already outstanding performance and style of the Nissan 370Z with a balance of street and track ready modifications. Then we’ll share the finished project at upcoming Z car enthusiast gatherings around the country.”
Nissan debuted its revised and improved Nissan 370Z at the 2012 Chicago Auto Show, bringing a taste of high quality performance to the sports cars event. The 2013 Z is scheduled to go on sale nationwide next June. It features several enhancements that are designed to keep the sports car exciting and fresh. For 2013, the 370Z will be available again in Roadster, Coupe, and NISMO Z versions.
The NISMO 370Z now boasts a Bose Premium Audio Package, which comes with two more speakers and two subwoofers. Also added are premium gun metallic dark 19” wheels, as well as high-rigidity brake hoses plus performance brake fluid. It should be noted, however, that the NISMO 370Z doesn’t adopt the Euro-tuned shocks, the Midnight Blue exterior color, and the new front fascia and rear fascia reflector.
According to Al Castignetti, VP and general manager of Nissan North America, Inc.-Nissan Division, since the original Z was introduced in 1970, the carmaker’s objective has always been to let the design evolve and continuously move forward. For 2013, the changes are subtle yet they go a long way to enhance the dynamic appearance both inside and out.
Just like its 2012 model, the 2013 370Z Coupe Touring and 370Z Coupe will both feature a standard 332-hp 3.7-liter DOHC V6 engine, as well as your choice between a six-speed manual transmission or a seven-speed automatic transmission. Meanwhile, the 2013 370Z Roadster Touring and the 370Z Roadster will be available with similar engine. The seven-speed AT will be available for both models, but the six-speed MT will be available only for the Touring model.
Nissan NISMO 370Z, which is considered to be a tuner-Z enthusiast's dream, is going to cap off the lineup. It offers racing-inspired interior and exterior styling, unique ultra lightweight forged alloy wheels, and specially tuned suspension. It also has a 3.7-liter DOHC V6 engine that is paired with exclusive H-configured exhaust system, as well as a muffler tuning and an optimized Engine Computer Module control.
The engine generates 350 hp and a torque of 276 lb-ft. The NISMO 370Z has only one transmission available – the close-ratio 6-speed MT – with standard SynchroRev Match, allowing rev-matched heel-toe-like downshifting.