Nissan marks 80th year with 360 program

Article by Anita Panait, on August 23, 2013

Nissan Motor Co. Ltd. is marking its 80th anniversary with "Nissan 360," a program that showcases its latest advancements in vehicle technology, sustainability and market expansion. The program will highlight Nissan’s latest models as well as engineering innovations in a series of briefings and test drives for over 1,000 media, investors, suppliers, dealers and industry experts.

Carlos Ghosn, president and chief executive of Nissan, remarked that the Japanese carmaker is proud to be at the cutting-edge of vehicle technology, “with exciting prospects that will help shape the future use, brand appeal and environmental impact of vehicles amid continued global growth in overall vehicle demand.”

Ghosn is slated to lead Nissan senior executives hosting the exclusive briefings, which are expected to include key disclosures on new technologies and brand expansion. Nissan 360 will cover over 100 Nissan, Infiniti and Datsun cars and light commercial vehicles.

Invited guests will have the opportunity to test these vehicles on a number of specially designed courses at the former El Toro Marine Corps Air Station site in southern California.

Through Nissan 360, the carmaker is expected to confirm its targets in zero-emission vehicles, where it is currently considered as the global market leader through its Leaf EV. Nissan has sold over 74,000 LEAFs, more than the combined sales of all other EV makers.

Nissan is also expected to use the program to unveil plans to further strengthen its market presence in countries like China, the United States, Mexico, Brazil and Russia. Stakeholders who will attend the exclusive briefings will gain an insight into technologies including safety systems, in-car connectivity and automation.

Audiences at Nissan 360 event will also be briefed on the brand strategies for Infiniti and Datsun. Nissan 360 coincides with the carmaker’s implementation of its Power 88 mid-term business plan that was disclosed in June 2011. Power 88 aims for Nissan to achieve an 8-percent global market share and 8-percent operating margins by the end of fiscal year 2016. [source: Nissan]

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