Nissan may build Datsun vehicles in Mexico for Latin America

Article by Anita Panait, on December 10, 2013

Nissan may produce low-cost Datsun-brand vehicles in Mexico to supply new markets in Latin America, according to chief executive Carlos Ghosn. Nissan is likewise mulling Datsun production in Russia via its Russian partner AvtoVAZ. "We're launching Datsun in India and Indonesia, and we feel it's going to be very successful.

So we say, why not in South America?" Ghosn said in a meeting with reporters last month. Nissan plans to sell low-cost vehicles under the Datsun brand in diverse markets, from Russia to Indonesia to Africa.

However, producing them would be a distinct issue since Datsun is not established enough anywhere to warrant investment in centralized production. This may mean Nissan will have to build Datsun vehicles on existing plants, like the new site it launched in November in Aguascalientes, Mexico.

Nissan will market Datsuns solely to low-cost countries, where traditional vehicle ownership has been out of reach for average consumers. Nissan will start selling the first model, the 1.2-liter engine Datsun Go in India in February 2014 at a price of $6,500.

The Go built at a multi-model Nissan site in Chennai, India. AvtoVAZ, which builds the Lada vehicle brand for Russia and other markets, has enough capacity that could support the Datsun brand in some markets, according to Vincent Cobee, global Datsun head.

If you liked the article, share on:

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries