Nissan might overtake Toyota and become Japan’s most profitable carmaker

Article by Christian A., on June 29, 2011

Nissan Motor Co. is now targeting an operating income of 460 billion yen ($5.7 billion) in the fiscal year ending March 2012, with the company’s CEO Carlos Ghosn making a bold pronouncement that "Nissan is unleashed" and that the company is launching a plan “with no handicap” and is fully “on the offensive.”

Ghosn is determined to make Nissan the most profitable vehicle manufacturer in Japan for the first time since 1992.

Anticipating increased worldwide production, Ghosn had the company stocking electrical components even before the March 11 disaster that devastated Japan.

This allowed the company to recover from the disaster quicker than its competitors Honda Motor Co. and Toyota Motor Corp. In North America, the company lost only a week of output while its competitors have yet to resume full production.

For the year ending March 2012, Toyota expects operating income to be 300 billion yen while Honda estimates it to be 200 billion yen.

According to Bloomberg data dating way back 1992, this would be the first time that Nissan will outperform its two major rivals. Earlier this week, Ghosn announced a six-year mid-term business plan that targets an 8 percent operating margin and an 8 percent global market share.

In May 2000, just after Nissan obtained its largest annual loss, Ghosn informed Bloomberg News that he would lead a return to profit by March 2001, which he obtained. According to Jesse Toprak, vice president of industry trends at TrueCar.com in Santa Monica, California, Ghosn has earned the right to brag.

If you liked the article, share on:

Topics: nissan, toyota

Comments

Recommended

The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries