Nissan New Retail Concept is being tested in London

Article by Christian A., on March 25, 2014

Nissan is testing in London an experimental retail environment that features a new-car showroom sans reception desk, cubicles or salespeople desks, and manager offices. The experiment for a new approach known internally as the Nissan New Retail Concept is being conducted with a target to create a modern retail environment while enhancing the process by which customers are moved through the buying and service process.

According to Koen Maes, vice president of customer and retail experience for Nissan Europe who oversees the project, the experiment will be soon conducted in Moscow and Stuttgart, and then elsewhere in Russia and across Western Europe. If the experiment proves to be a success in those pilot areas, it would be expanded to the Middle East and Japan. It will be expanded to the United States by September.

"If it works [in the US], it will go completely global," says Maes. "It will be the new retail concept for Nissan." The Nissan New Retail Concept entails removal of dealership offices, reception counters and cubicles. It will adopt a concierge approach to tending to customers and will push for and greater sensitivity to female shoppers.

The Nissan New Retail Concept also foresees franchise-wide adoption of service videos to show customers by e-mail the work being performed on their vehicles. The concept, however, would probably not affect dealership exteriors, Maes says. The new approach, however, would require dealers to create an open sales environment, with associates and managers promenading across the showroom and the sales lot with mobile devices to talk about the product and transact sales.

Nissan has around 8,000 sales outlets across the world, including 1,100 in the US. The carmaker’s North American management team and dealers would have to review the concept to decide if it is suitable for the US. Nissan is aiming to boosts its market share in the US to 10 percent, up from 8.5 percent at the end of February. [source: automotive news - sub. required]

Topics: nissan, concept

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries