Nissan North America posted an 11-percent rise in July sales in the United States to 121,452 vehicles. The carmaker logged a 13-percent surge in the first seven months of 2014 to 825,929. According to Fred Diaz, senior vice president for Nissan sales, marketing, parts and service, the surge in overall sales were driven by strong performance of the Versa and Sentra.
He told Automotive News in an interview that the new product portfolio it has launched and will launch is the “building block.” He quipped Nissan was further boosted by pricing discipline and close contact with dealers.
TrueCar Inc. remarked that Nissan and General Motors were the only carmakers to reduce incentive spending in July. Diaz, citing Power Information Network data, disclosed that Nissan’s incentive spending dropped $125 per vehicle to $2,139 in July, compared to a $190 rise per vehicle for the auto industry. He noted in the past, Nissan used to spend heavily on incentives.
Diaz said that the reduction in incentive spending indicates that Nissan is trying to manage the business profitably. Nissan brand saw its jump 12 percent to 112,914 units in July. The carmaker also logged a 62-percent jump in sales of the Leaf EV to 3,019 units.
Diaz disclosed that Nissan’s “No Charge to Charge” promotion – offering two years of free public EV charging for Leaf buyers -- has been well-received by consumers. Diaz, however, revealed sales of the Nissan Altima dropped in July – partly because the carmaker trimmed fleet sales of the model and because several carmakers are offering heavy incentives in the mid-sized car segment.
He noted, citing PIN data, that incentives on the Altima were trimmed by $75 while average spending in the segment jumped by $240. In the first seven months of 2014, Nissan brand posted a 13-percent surge in sales to 758,050 vehicles.
The Infiniti marque posted a 10-percent rise in US sales in July to 8,538 and a 13-percent climb in the first seven months of 2014 to 67,879. Infiniti was greatly helped by the new Q50 sedan (2,461 units) and the QX60 crossover.