Nissan Motor Co. posted a nearly a 14-percent jump in net profit in the first quarter ended June 2013 to JPY82.02 billion ($818.9 million), compared to JPY71.97 billion in the same period in 2012. Nissan’s first-quarter results topped the JPY74.9-billion average of six analyst estimates compiled by Bloomberg.
Nissan posted a 25-percent surge in deliveries in the United States in May 2013 after its trimmed prices on seven models, including its top-selling Altima sedan, thanks to a weaker yen.
Nissan disclosed last month that it already fixed a shortage of supply that held back sales of five new models in the US in 2012. Issei Takahashi, a Tokyo-based auto analyst at Credit Suisse Group, remarked to Bloomberg that Nissan's sales performance in the US “has been robust."
He attributed the increase in Nissan’s US volume to the carmaker’s move to reduce retail price of models as well as to the resolution of its inventory problems.
The price cuts as well as pent-up demand boosted sales of Nissan’s new Pathfinder sports utility vehicle and its Altima sedan, both of which were revamped in the US in 2012. In June 2013, Nissan saw deliveries of the Pathfinder surge more than triple and the Altima hike 23 percent.
The carmaker also sold 2,225 units of its Leaf EV in June, its second-highest monthly sales ever, according to researcher Autodata Corp. Nissan has managed to top its 2012 total Leaf sales in the first half of 2013 to 9,839 units after the carmaker trimmed its price, introduced a cheaper entry-level model, and boosted the battery range.
New Nissan LEAF is engineered on a bespoke EV platform that has a 2700mm wheelbase, with parameters of 4445mm in length, 1770mm in width and 1550mm in height. It comes with a highly aerodynamic and unique shape as well as subtle innovations to the grille which mark virtually the only visual change between the original LEAF; and a cutting-edge 17-inch wheel design which reduced the Cd figure to just 0.28.
LEAF is keeping its slim and nearly vertical headlights with LED lighting on top models. These lights have been aerodynamically designed to reduce wind noise and direct air-flow away from the door mirrors. Its body uses the “smart fluidity” principle of Nissan which is showcased on the kicked-up roofline and bends into a large spoiler. This sleek shape is further aided by the flat and smooth under-floor. The most visible part of the rear view is its thin and gently curved vertical taillights that are distinctive and that have no exhaust pipes.
The LEAF also features an expansive color palette, which now includes seven exterior colors available with solid white, red pearl, grey, metallic and black metallic together with white pearl, blue pearl and silver metallic.