Nissan sales in April saw a 0.9 percent drop in the U.S.

Article by Christian A., on May 1, 2012

Nissan isn’t too happy with its sales in the United States in April as the Japanese manufacturer sold 64,200 units, which means that sales are down 0.9 percent. April’s bestseller was the Nissan Versa as the manufacturer sold 8,335 units, a 30 percent increase over the prior year. The Nissan Rogue was also a success with 8,563 units sold, up 1.8 percent.

The Frontier sales were up 21.9 percent, Pathfinder up 26.5 percent, Titan up 25.1 percent and Quest up 96 percent. The Japanese manufacturer also sold 16,239 Altimas in the United States last month and Nissan is now preparing to sell the all-new 2013 Altima in June.

"Coming off of a blockbuster March, April showed signs of strength with record months for Versa and Rogue, and solid gains for our trucks," said Al Castignetti, vice president and general manager, Nissan Division. "With an all-new Altima coming this summer leading five all-new, volume-selling models in a span of just 15 months, we expect Nissan's sales momentum to grow."

Nissan revealed that of the five new models scheduled for introduction within the next 15 months, one of these would be the 2013 Altima. This is the fifth generation of this range and the expectation is high as the Altima has set a record in 2011 for being the second best-selling model in the U.S. Using the strong fundamental reputation backed by 20 years and 4 generations, the new Altima continues to have the same reliability and quality but have attained new levels when it comes to premium style, innovation, dynamic performance, and fuel-efficiency.

Thus, even if the 2013 Altima does have a number of new features, the one that is likely to make it stand out from the rest is the “class above” appeal. This is immediately clear with the first look, and even with the first touch, not only for the exterior but also the interior. According to Carolin, the brand could have gone with the safe path and slowly evolved the Altima so as not to disrupt the present customer base.

However, he added, this would not be in line with the brand’s principle of “Innovation for All.” Instead the brand used a highly successful model and changed almost everything in it, he explained. Carolin continued that these involved changing the driving experience, feel, and look. Even the technology involved in the headlights and the ones in the windshield wipers were changed as well.

Carolin said further that when compared to a competitive yet fragmented segment, the 2013 Altima is clearly the most energetic, purposeful, and engaging model. For those who have loved the Altima, they are sure to love the 2013 version even more, he shared. Customers who have never tried an Altima before will surely have their idea of a mid-size sedan changed, he added.

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