Nissan sees MY2016 Titan capturing 5% of full-size pickup market

Article by Christian A., on January 26, 2015

Nissan is confident that the newly unveiled MY2016 Titan will allow it to capture 5 percent of the full-size pickup market, although the carmaker’s head in the United States believes that it could gain more. Jose Munoz, chairman of Nissan North America, remarked that 5 percent is the basis for the carmaker’s investment and any less that rate would be considered as “not very successful.”

Munoz quipped at the J.D. Power Automotive Summit that the 5-percent target is a modest aspiration. A 5% share of the full-size pickup market in 2014 would mean selling around 100,000 trucks, while Nissan also sold fewer than 13,000 Titans that year.

During the summit, Munoz said Nissan targets sales of around 100,000 Titans. Nissan actually sold around 85,000 Titans in its first two years of sales in 2004 and 2005, but the volume has since dropped due to a number of reasons like the lack of a fresh and appealing replacement.

The new Titan, however, has been redesigned for 2016 to appeal a wider range of customers, Munoz said. For instance, the first-generation Titan only offers one engine, while the latest version features more engine and cab configurations like a turbocharged V-8 Cummins diesel engine.

Munoz noted that despite less engine offerings and only 55% segment coverage, Nissan sold around 100,000 units in 2004 and 2005.

He said their confidence comes from the fact that they will offer more engines and will 90 percent of the market. He remarked that Nissan has retooled the Titan’s production line in Canton, Mississippi, to make it flexible enough to boost output in case the carmaker captures more than 5 percent of the market.

The first Nissan Titan may be known for its consumer-oriented advances like the Wide-Open doors in the rear, bedside stowage area, spray-on factory bed liner, and the Utili-track Bed Channel System, but this new generation begins by focussing strengthening commercial components, from the radiator grille to the back axle and every detail in between.

The Titan XD is a pickup uniquely using both strength and technology to improve confidence in completing work tasks faced every day. Fifty percent of full-sized pickup owners find themselves towing over ten times every year, with a quarter using their vehicles to haul tools, so Nissan engineered toughness into the Titan XD from the bottom up.

Nissan Titan XD range uses a specific frame and chassis to house its Cummins diesel along with its extended towing and payload possibilities. Beginning with a proven, sturdy chassis structure from Nissan Commercial Vehicles, the new full-boxed, full-length ladder frame is considerably reinforced and supported to be used with the Titan XD with additional sturdiness, vertical, and horizontal bending, and torsional rigidness. It also has an expanded 151.6” wheelbase – around 20” lengthier than non-XD Titan vehicles.

To optimise stability, control, and comfort, the Titan XD employs an all-new heavy-duty, extremely stable suspension frame. The dual-wishbone front suspension with stabiliser bar is supported and set for vigorous use, and the frim rear axle suspension uses substantial leaf springs and bushings, along with dual-tube shock absorbers. The axle is a unique American Axle Manufacturing design. The rear differential is 13.0” with 3.5” axle tubes, and the front differential (in 4x4s) is 9.25”. An Electronic Locking Rear Differential is also available.

Hydraulic cab-mounts assist in isolating occupants from the innovative chassis. The all-new Titan XD runs on 17”, 18”, or 20” aluminium alloy wheels with LT245/75R17, LT275/65R18 or LT265/60R20 tyres for powerful all weather and surface traction.

Braking comes from a four-wheel disc system with 14.2 x 1.5” front / 14.4 x 1.2” rear vented discs at the front and back with hydraulic power assist. The high brake fluid pressure created from an electronic pump helps the brake pedal force provide an assertive feel. The system’s design should provide better noise and judder control (compared to the prior Titan generation).

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