Nissan taps Jeremy Tucker to head marketing in the US

Article by Christian A., on September 5, 2014

Jeremy Tucker has been tapped by Nissan as its vice president of marketing communications and media, making him the carmaker’s chief of marketing in the United States. He will take on the post effective Sept. 22, 2014. Tucker’s appointment fulfills Nissan’s vow to market the Japanese brand using non-traditional approach as the former Disney ad executive has no background in the auto industry.

Fred Diaz, Nissan’s senior vice president for sales, marketing and operations, however, is not worried about that. “We have a plethora of automotive experts in this house,“ Diaz told Automotive News. He remarked that Nissan needs to do things differently to break through the “huge auto industry clutter.”

Diaz noted that Tucker’s outside perspective on advertising will help Nissan do things differently. In a statement, Diaz said that that as Nissan gets ready to roll out new vehicles like the Murano, having a marketing communications expert who was not part of the auto industry will help the carmaker identify uncommon approaches to engage customers and amplify the brand.

According to Diaz, he was looking for someone having “a great creative gut” and eye for what is good creative and what is not. He noted that Tucker is extremely well-versed in marketing communications, media and digital.

He added that Tucker is very knowledgeable of the Nissan brand. Prior to his post at Nissan, Tucker was vice president for strategic marketing with Disney Consumer Products. He was also a marketing executive with PepsiCo. [source: Nissan]

If you liked the article, share on:

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries