Nissan taps Jeremy Tucker to head marketing in the US

Article by Christian A., on September 5, 2014

Jeremy Tucker has been tapped by Nissan as its vice president of marketing communications and media, making him the carmaker’s chief of marketing in the United States. He will take on the post effective Sept. 22, 2014. Tucker’s appointment fulfills Nissan’s vow to market the Japanese brand using non-traditional approach as the former Disney ad executive has no background in the auto industry.

Fred Diaz, Nissan’s senior vice president for sales, marketing and operations, however, is not worried about that. “We have a plethora of automotive experts in this house,“ Diaz told Automotive News. He remarked that Nissan needs to do things differently to break through the “huge auto industry clutter.”

Diaz noted that Tucker’s outside perspective on advertising will help Nissan do things differently. In a statement, Diaz said that that as Nissan gets ready to roll out new vehicles like the Murano, having a marketing communications expert who was not part of the auto industry will help the carmaker identify uncommon approaches to engage customers and amplify the brand.

According to Diaz, he was looking for someone having “a great creative gut” and eye for what is good creative and what is not. He noted that Tucker is extremely well-versed in marketing communications, media and digital.

He added that Tucker is very knowledgeable of the Nissan brand. Prior to his post at Nissan, Tucker was vice president for strategic marketing with Disney Consumer Products. He was also a marketing executive with PepsiCo. [source: Nissan]

If you liked the article, share on:

Comments

Recommended

After having recently released teaser images of the new McLaren Senna, the automaker is finally ready to make a proper unveiling. The Senna, which is part of the Ultimate Series,...
by - December 11, 2017
Taxi commuters in Europe may find themselves getting comfortable in Opel flagship estates – the Insignia Sports Tourer and the Insignia Country Tourer. Yes, the German carmaker now part of...
by - December 11, 2017
Since Elon Musk revealed the Tesla Semi a couple of weeks ago, the automaker began receiving a number of pre-orders of the all-electric truck. Many of these orders come from...
by - December 11, 2017
We have some good news for Mazda MX-5 Miata owners in the United Kingdom. The automaker recently announced an upgrade for the model which they call the Z-Sport model. Sales...
by - December 11, 2017
It has only been a few days since Oliver Schmidt, former Volkswagen executive, was handed a maximum possible sentence by US District Judge Sean Cox. He will have to spend...
by - December 11, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries