Nissan to offer more Nismo performance models in the United States

Article by Christian A., on December 12, 2011

With Nissan Division’s plan to release more Nismo performance models in the U.S., the cost of the packages is expected to drop as they’re introduced on models that are less expensive. At the Tokyo Motor Show, company executives said that the expansion details are not yet final. Nissan has turned Nismo into a new business initiative in non-Japanese markets.

Of course, Nismo’s products are already established in Japan. Nissan showed off a Juke Nismo Concept at the Tokyo Motor Show. Executives divulged that this event launches a marketing initiative among U.S. models that are less expensive.

These packages include engine modifications, upgrades to braking and handling parts, sportier interior trim parts and distinctive styling cues for its exterior.

The Japanese market has embraced these performance packages. Nissan has been marketing Nismo in Japan together with motorsports since the 1970s. The U.S. market hasn’t been very accepting to this concept. In fact, it vanished for a certain period in the later part of the 1990s.

Nissan has recently started to market the Nismo as high-end special editions of the low-volume GT-R and 370Z sports cars. Nissan officials said that this will soon change as they hope that Nismo will be used to give U.S. retailers a new avenue for parts sales.

According to Mark Perry, director of product planning for Nissan North America, this initiative affects the car and truck models and isn’t limited to the cosmetic interior and exterior features to stress the brand's connection to performance and motorsports.

He said that Nissan believes this is a “very big opportunity” in the U.S. for Nismo, whose marketing could be a lot heavier. [source: Autonews]

If you liked the article, share on:

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries