Nissan to start selling 2013 Altima sedan in the US on June 26

Article by Anita Panait, on May 29, 2012

Nissan Motor Co. will start selling its redesigned fifth-generation Altima sedan on June 26, 2012. The 2013 Nissan Altima features better seats and more glamorous trim. It is also blessed with more horsepower yet better fuel economy as well as new safety features, a pinch more horsepower. The Altima is currently considered as having the best fuel economy in the mid-sized sedan segment.

The secret for Nissan’s designs lies on the fact that the Japanese carmaker also looks at the models produced by its non-US rivals, like Honda and Toyota.  For the 2013 Altima, Nissan looked at the Hyundai Sonata, which has been widely praised by the auto industry this year. Nissan’s Altima team even took a moment to take a better look at the awesome newcomer.

With the Sonata as a benchmark, the team worked harder to achieve better design cues, fuel economy, interior comfort and exterior trim, resulting in an Altima that is better than before.

Base Altima model is the first model to be endowed with the active understeer control, which assists with steering during cornering. The base Altima model is also endowed with a four-inch 3D graphics drive-assist display system that provides drivers with navigation data and other information.

The second-level Altima, the 2.5 S, sports chrome trim around its windows, front grille and doors.  The car is also endowed with what Nissan calls "NASA-inspired zero-gravity seats," which are designed to place passenger into most comfortable sitting position to reduce fatigue.

The seats are based on Nissan's reading of past NASA research. Nissan’s strategy with the 2013 Altima is to provide customers a sense of purchasing a car that is “a class above” their expectations.

2013 Altima belongs to the five brand new Nissan models up for launch in the coming 15 months. Being the second best-selling auto in the US in 2011, a lot is expected of Nissan Altima's fifth release.

Carolin said that the safe thing to do would be to pattern the latest Altima to the paths of other car manufacturers, while keeping the Altima's distinct signature that makes it unique and recognizable to Nissan Altima fans. However, she said that that the move will not be in tune with the philosophy of Nissan which is 'Innovation for All'. They took their most popular model and changed almost all of it - the feel, the look, the driving experience, and most especially the technology - up to the most intricate of details including the windshield wipers and the headlights.

The outcome is a car that has a strong fundamental reputation as its foundation, achieved in over four generations and 20 years, for reliability and quality and puts in new levels of advanced technology, dynamic performance, fuel efficiency and pristine style.

Carolin said that upon comparing it to a fragmented competitive set, the latest Nissan Altima is definitely the most functional, engaging and active vehicle in its class. If car owners liked its predecessor, clients will love the new one all the more. For first time Nissan owners, they will have their idea of a mid-size car totally changed.

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The one feature that stands out from all of the Altima's new features is its "class above" look, which is definitely a standout at first glance and first touch of both the interior and exterior executions.

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