Japanese manufacturer Nissan, considered the most active automotive player in the EV vehicles and infrastructure development, through their alliance with Renault will launch on August 2 three electric models.
The company's CEO, Carlos Ghosn claims that they have a different strategy from other car manufacturers because they are the only one investing for mass marketing. In 2011, the three vehicles to be launched in August will be in the market in high volumes.
These will be built in the United States, Europe and Japan - in the factories to produce the EV including those that will be constructed in Smyna, Tennessee and Oppma.
The first electric vehicles produced will be test driven by corporate and government partners. The first one, a four-door hatchback five seating capacity model similar to the Versa, will have a range of about 100 miles per charge (160 km) and this will be sent to the US.
Since it is a complete new lineup of big cars, small cars, vans, light commercial vehicles and entry-level cars, the cost and pricing is yet to be determined.
Nissan, however, promises to introduce EVs in bulk and to go for mass market. For the Nissan people, that is the radical way of looking at the automotive industry.