Nissan Motor Co. posted a new sales record in Canada, selling over 100,000 vehicles this year. Nissan Canada said it breached the 100,000 mark on Dec. 17, 2014, after a 2015 Nissan Pathfinder Platinum was sold at Willowdale Nissan in Thornhill, Ontario. The previous record was set last year at 82,604 vehicles.
According to Canada’s monthly Desrosiers Automotive Report, Nissan managed to log a 28-percent jump in sales in the country in the first 11 months of 2014, holding a 5.7-percent share of the market at end of November. Nissan is currently the seventh largest carmaker in Canada in terms of sales, just behind Ford, FCA (Chrysler), General Motors, Toyota, Honda and Hyundai, according to Desrosiers.
Christian Meunier, president of Nissan Canada, said in a statement that high sales in Canada were a “direct result of hard work,” partnership with dealers and planning to “bring the right cars to Canadians,” like the Nissan Rogue and Micra that were rolled out in the country this year.
He noted that it was the first time in many years that Nissan rolled out a new vehicle to Canada not available in the United States. Meunier said that while the Micra competes with Versa Note in the entry-level segment, it appeals to different customers.
Micra commenced sales of the Micra in Canada in April with a starting MSRP of CA$9,998 and has since sold over 7,000 units. The carmaker also sold around 12,000 Versa Notes so far this year.
Nissan also logged a 78-percent surge in sales of the Rogue in the first 11 months of 2014 to 26,729 units, topping the compact crossover segment in Canada.
The carmaker likewise posted over 130-percent jump in sales of the Leaf EV in Canada in the period to over 1,020 units. Meunier is expecting the sales surge to continue next year with redesigns and new model launches, like the new Murano and the Nissan Titan full-size pick-up truck.