Nissan unveils new iManual app for the new Micra

Article by Anita Panait, on December 29, 2013

Nissan has released a new smartphone app called iManual, a digitalized version of the car manual. It will be available for the new Micra, and will contain information within the car’s manual. The new iManual also includes visual recognition software that allows owners to identify dashboard symbols and switches through their phone’s camera.

Nissan sees the iManual as a big hit, aimed at helping owners learn more about their car. It was conceived after research showed that motorists in the United Kingdom are no fans of their current car manuals. A recent online survey by Nissan showed that only 57 percent had consulted their manual, while only 13 percent had used it more than twice.

Most of those surveyed said they quickly gave up on their manuals after failing to find the information they needed. Around 13 percent said that they just keep their manual on a bookshelf with 10 percent admitting they didn’t even know where it was.

“Car manuals are often the most useful but least used resource,” Guillaume Masurel, Nissan GB Marketing Director, said, noting that the Nissan Micra iManual is designed to “enhance the driving experience and allow motorists to really understand their car further.“

He noted that while automotive design and technology have evolved, the car manual has failed to follow suit. He remarked that the app takes advantage of the opportunity to empower customers to understand what is happening “both above and below their car’s exterior.”

All-new Nissan Micra will be retailed in no less than 160 nations. It must appeal similarly to families in Shanghai, elite singles in Paris, urban pioneers in Tokyo and more.

As Design Director for the Nissan brand, Koji Nagano said that the vehicle must first focus on an extremely wide range of individuals globally. Thus, it must meet a large number of demands in one bundle.

He then explained that the second test was in creating a segment-leading quality level inside and out. Just because a vehicle is compact doesn't mean that clients will accept lower quality standards. The brand intends to elevate the standards of quality while accomplishing its third objective, which is to produce a compact vehicle that boasts an uncommon touch of “design flair."

While a significant number of Nissan Micra's peers from 15 years prior have grown to the degree that they are currently in a sub-segment higher, the new Micra has remained true to its true city vehicle legacy and basically has the same proportions as the outgoing model. By and large, the brand-new Nissan Micra is somewhat longer, marginally more extensive and a fraction lower.

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Topics: nissan, nissan micra, app



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