Nissan Motor is offering an across-the-board five-year/100,000-mile bumper-to-bumper warranty on its NV commercial vehicle line, replacing the three-year/36,000-mile limited warranty and its three-year/60,000-mile powertrain warranty. The warranty upgrade also covers all sold and unsold 2014 models.
Phil O’Connor, Nissan director of marketing for light commercial vehicles remarked that the warranty extension would assure potential customers that its commercial trucks are durable and reliable, according to Automotive News,
O’Connor remarked that the customer needs a reason to try something new. He noted that since Nissan is relatively new in the segment, it to make a bold move with the warranty upgrade. The Japanese carmaker only entered the light commercial truck business in the United States in 2011, offering full-sized Nissan NV 1500, 2500 and 3500 vans.
Its entrance to the US market, however, was received with a lukewarm welcome; despite designing the NV to specifically address a list of complaints raised by owners of Ford, Chevrolet and Dodge commercial vans, including seating comfort and engine noise.
Nissan announced in 2010 its first entry into the commercial vehicle market in the US -- the 2012 Nissan NV. With a base price of $24,590, the NV was build at company’s Canton, MS. assembly facility. The Nissan NV is available in three models: NV1500, NV2500 HD and NV3500 HD, and in two roof configurations – Standard Roof and High Roof.
The NV1500 comes as standard with a 4.0-liter V6 engine. The large NV2500 HD is available with a choice of 4.0-liter V6 or 5.6-liter V8 while the much bigger NV3500 HD features a standard 5.6-liter V8 engine. The 4.0-liter V6 mill delivers 261 hp of output and 281 lb.-ft. of torque, while the 5.6-liter V8 unit develops up to 317 hp of motive power and 385 lb.-ft. of torque. All engine sare mated to a 5-speed automatic transmission.
For the first five months of 2014, Nissan logged a 21-percent jump in sales of full-sized NV vans to 6,231 units. On the other hand, the Ford E-series commercial van jumped 7 percent to 44,191 during the same period. What is more frustrating to Nissan is commercial van customers’ loyalty to Detroit 3 offerings through the years. In fact, the E-series remained popular since the fifth generation was introduced in 2008.
O’Connor admitted that it is taking a while to “make inroads” in the US. He added that Nissan remains confident as it still post sales see increases. The warranty upgrade includes the Nissan NV200 compact van, save for its taxi version that is covered by a five-year/150,000-mile warranty.