Nissan wants to add an iconic design to keep its lineup quirky

Article by Christian A., on July 23, 2014

Nissan quietly announced that it will discontinue two of its low-selling models, the Murano CrossCabriolet and the Cube. Still, Nissan is determined to roll out another offering in order to generate as much buzz.

Company’s chief planning officer a.k.a. Andy Palmer said that he wants to make Nissan known for its styling but also for the technology its models use.

Since 2009, that role was filled by the Cube, while later in 2011 the Murano CrossCabriolet was introduced. Nissan’s Palmer said the company will morph the space left by the two models into something iconic.

As expected, he didn’t offer too many details. Nissan introduced several concepts that generated lots of buzz such as the BladeGlider but also the IDx, so don't act surprised if you will see one of these on the streets!

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Topics: nissan, design

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