Nissan wants to add an iconic design to keep its lineup quirky

Article by Christian A., on July 23, 2014

Nissan quietly announced that it will discontinue two of its low-selling models, the Murano CrossCabriolet and the Cube. Still, Nissan is determined to roll out another offering in order to generate as much buzz.

Company’s chief planning officer a.k.a. Andy Palmer said that he wants to make Nissan known for its styling but also for the technology its models use.

Since 2009, that role was filled by the Cube, while later in 2011 the Murano CrossCabriolet was introduced. Nissan’s Palmer said the company will morph the space left by the two models into something iconic.

As expected, he didn’t offer too many details. Nissan introduced several concepts that generated lots of buzz such as the BladeGlider but also the IDx, so don't act surprised if you will see one of these on the streets!

Interestingly, a good number of co-creators involved with Nissan IDx NISMO are people who typically grew up playing racing simulation games featuring historical cars from all around the world. Thus, these co-creators simply had the craving to transform a virtual driving experience into reality.

Essentially, the Nissan IDx NISMO takes inspiration not just from racing cars, but also from memorable cars of the present and past, as well as from vehicles that its co-creators think are cool. This large degree of freedom gave the co-creators a seemingly unlimited concept on how to define the new Nissan IDx NISMO.

Along the design process, co-creators decided to take the pure heritage of Nissan's past box-shaped racing vehicles and refined it with a number of new elements. In the end, the Nissan IDx NISMO, with a timeless design, was born.

Despite being as long and as tall as its Nissan IDx Freeflow cousin, the Nissan IDx NISMO is wider (1.8 m vs. 1.7 m), giving the latter a low, wide stance that helps underscore its sporty proportions.

Just like Nissan’s box-type racecars, the speedy nature of the Nissan IDx NISMO is communicated by its reverse-slanted nose, which on the concept employs carbon panels. Aside from side mufflers, the IDx NISMO also features aerodynamic spoilers on the front, sides and rear, as well as lightweight 225/40 19-inch tires.

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Topics: nissan, design



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