Simon Thomas, senior vice president sales and marketing for Nissan Motor Co. in Europe, told Reuters that the automaker aims to get a five percent share of Europe's car market by 2014, helped by new models like the updated Micra and the Juke crossover.
He said all the manufacturers are going to be “fighting all the harder” to get more market share. As carmakers seek international growth to offset stagnating demand in the European market in the coming years, the competition for market share in the region is increasing.
Renault S.A.’s partner had a 3.1 percent market share in Europe in 2010, selling 547,000 vehicles, 13 percent more than in 2009. Nissan said sales of its popular Qashqai crossover rose 18 percent to over 235,000 units in 2010.
Thomas said Qashqai's smaller sister Juke would not achieve the same level of sales, as it targets a niche market segment.
In the region, Nissan is aiming for a market share of between 3.5 and 4.0 percent in 2011. Thomas said that in 2010, Nissan was beaten by Toyota Motor Corp., which had 4.2 percent of the market. In the longer-term, Nissan wants to become the No. 1 Asian car brand in Europe. [via autonews - sub. required]