Nissan wants to triple ASEAN sales by 2016

Article by Christian A., on July 25, 2011

Nissan Motor Co. intends to increase its sales by more than triple by the end of 2016 to 500,000 units in the Association of South East Asian Nations (ASEAN) as part of an effort to gain market share in the region that has been posting fast growth.

The company is targeting a market share of 15 percent under a six-year plan from only 6 percent in 2010, when it has sold 150,000 units, according to its subsidiary in Asia Pacific.

Nissan has revealed that one of its core strategies to reach its growth is the launch of more than 10 new vehicle models during the period as well as deep collaboration with governmental bodies to obtain a competitive edge.

The plan includes major emerging markets such as Vietnam, the Philippines, Malaysia, Indonesia and Thailand. This endeavor is part of the company’s "Nissan Power 88" plan, which has been outlined by CEO Carlos Ghosn last month.

It has a target to boost its global market share and profit margin to 8 percent within six years. The demand for cars in the emerging markets is expected to capture more than 50 percent of international sales volumes, the plan stated.

Also, ASEAN countries are among those that have been seen as strategic growth drivers, Toru Hasegawa, who is a regional vice president and head of Nissan Motor Thailand, disclosed.

Nissan intends to do more research and development work in the ASEAN countries and to increase its regional production capacity twice to 700,000 units per year from 350,000. In Indonesia, Nissan will participate in a low-cost, "green car" program started by the government.

If you liked the article, share on:

Topics: nissan, sales

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries