Due to the high demand for new pickups, Nissan will not drop its poor-selling Titan full-size pickup truck. Instead, it will receive a revamp that will arrive in 2014. The Titan was launched in 2003. It was never as successful as they had hoped, getting only 1.5% of the overall half-ton pickup market. The reason for the truck’s failure is that it was only available in few configurations with a single engine option.
In addition, it doesn’t have a base model that that was liked by tradesmen and fleet customers. R.L. Polk automotive said that the average pickup truck on the road is about a decade old so it would have to be replaced soon. There’s also a big portion of consumers who are not loyal to a specific brand, giving Nissan the opportunity to fill a hole in the market.
The details about new features for the Titan weren’t revealed yet. It’s believed that it will probably be offered with a diesel engine. The Titan’s revamp is comparable to what Toyota’s full size Tundra got.
But the Titan has some catching up to do. It will attempt to go up against the much lauded Ford’s EcoBoost V6 engine. In addition, RAM is launching an eight-speed transmission for its half-ton pickup. The Titan is likely to be offered with at least three engine options, probably a bigger gear box, and extra trim levels.
The original Nissan Titan has been known for consumer-focused innovations like the Utili-track Bed Channel System, bedside storage compartment, wide-open rear doors, and factory spray-on bedliner. Now, the next-generation Titan focuses on its commercial strength components, starting from its radiator to its rear axle, and everything else in between.
According to Nissan’s Fred Diaz, the Titan XD is one truck that uniquely makes use of both strength and technology to add convenience and confidence to its completion of daily work tasks. He noted that 50% of full-size truck owners tow over 10 times in a year, while a quarter of these owners use their trucks to haul tools, so the company engineered Titan XD's durability and resilience from the ground up.
The Titan XD models utilize a one-of-a-kind chassis and frame to handle their Cummins diesel and their expanded payload and towing potential. With a durable Nissan Commercial Vehicles chassis design, the new fully boxed and full-length ladder frame is greatly strengthened and reinforced for use with the Nissan Titan XD, with additional stiffness, torsional rigidity, and lateral and vertical bending. The Titan XD also features an extended 151.6” wheelbase, which is around 20 inches longer than the non-XD Titan models.
In order to maximize handling, stability, and ride comfort, the Nissan Titan XD utilizes a new highly stable and heavy-duty suspension design. Moreover, its double-wishbone plus stabilizer bar front suspension has been tuned and reinforced for hard use and its rigid rear axle suspension uses hefty leaf bushings and leaf springs, along with double-tube shock absorbers. Its axle, meanwhile, features a big purpose-built design by American Axle Manufacturing. The rear differential measures 13” with 3.5” axle tubes, whereas the front differential for 4x4 models measures 9.25”. An Electronic Locking Rear Differential is also available.