To ramp up efforts to create a dealer network worldwide, McLaren has hired regional directors for North America and Europe where the McLaren MP4-12C will be released.
Just last month, McLaren revealed the MP4-12C, the first of several Formula 1-style vehicles. It has a 3.8-liter twin-turbo V8 engine producing up to 600 horsepower and 440 ft-lb of torque.
The engine is mated to a seven-speed twin-clutch Graziano transmission with paddle-shifters. Anthony Joseph, Regional Director of McLaren Automotive North America, will oversee the launch of up to 10 dealerships across the US and Canada.
Joseph will hold office in the New York/New Jersey area. Meanwhile, McLaren Automotive Europe will be run by Christian Marti out of the company's Technology Centre in Woking , England.
A total of 15 dealerships across Europe are planned. The two men have a combined work experience served at Ferrari, Porsche, BMW, Jaguar, Land Rover, and Subaru. For Middle East and Africa , McLaren has director Ian Gorsuch.
Joseph has a long experience when it comes to the retail and wholesale of performance cars and with his appointment to McLaren Automotive, he shared that he has been given a great opportunity to be part of the company’s entry to a region aimed at being a major market and to join the launching of a new line of high-tech sports cars.
The company made sure to use its racing heritage and expertise of its engineers to make cars that only have McLaren components, lower in number, and more importantly, offer higher quality than its rivals.
Because of this, their products are indeed exclusive, which will be the main factor in creating the demand and current high residual values from 2011, Joseph added. In order to serve its customers better, McLaren Automotive will be working to find and form a group of selected retail partners that it believes best represents the company.
Joseph continued that there has been a considerable amount of excitement from a number of car retailers across North America and therefore the first challenge for the company is to look for those who would join it in its ever changing business objectives.
On his appointment, Marti shared that it is a good opportunity to be part of a company that is going to release a ground-breaking car. Since McLaren's racing lineage is recognized and respected all across Europe plus combined with the fact that automotive enthusiasts have a strong passion for the McLaren F1, continued Marti, this guarantees that McLaren’s vehicles will have a growing demand in this region.
Marti also complemented Joseph on his experience of launching new companies in new markets. Marti further said that starting a business from nothing is a big opportunity and having the flexibility to be able to put its attention on what is good for business gives McLaren the competitive advantage. Marti continued that he plans to continue McLaren’s philosophy of 'everything for a reason' by building a fairly small retail network, and thereby ensure that customers get the best possible service from McLaren.
Joseph and Marti will be reporting to McLaren Automotive’s Managing Director Antony Sheriff. They will be based at its main headquarters at McLaren Technology Centre in Woking, U.K. Sheriff shared that he is happy that Joseph and Marti decided to join the company.
The company is determined not only to launch the best car but also to care enough to do it in a manner that focuses on the customers, he added. Both Joseph and Marti straightaway followed this philosophy and will advance this mindset using their marketing and sales networks.
Each of them has their own skills to add to the company’s global operations and this is a key element of how the company works, that is, working as a team and having their regional staff and customer be a member of that team, continued Sheriff.