Official: Seat confirms launch of new compact SUV in 2016

Article by Christian A., on March 28, 2014

SEAT will build a new compact SUV that will be rolled out in 2016, the company has confirmed. The Spanish carmaker has been working on the design and development of the new SUV at its Martorell site for nearly two years. SEAT Chairman Jürgen Stackmann remarked during the Annual Results Press Presentation that the new compact SUV will SEAT into “a new territory,” which is one of the largest and fastest growing segments in the world.

He noted that the SUV is an “important pillar” in the future corporate strategy and represents a major step towards reaching sustainable profitability for Spanish group. The new model SUV will allows the carmaker to penetrate a rising segment that boasts of nearly one million cars per year in Europe alone. The SUB has also grown over 40 percent over the past five years, and is still expected to grow further.

The new SUV model will broaden SEAT’s product range, allowing the brand to maintain its current growth momentum after successfully introducing the Leon family, which has been receiving accolades and awards across Europe. The Development of the new SUV model is being carried out at the SEAT Technical Centre in Martorell, which boasts of more than 900 engineers dedicated to innovation.

“This is an excellent piece of news, since it takes SEAT into a new territory, in one of the largest and fastest growing segments in the world,” declared SEAT Chairman Jürgen Stackmann today in the Annual Results Press Presentation. “The SUV is an important pillar in the future corporate strategy and is a major step forward on the road to reaching sustainable profitability for the company,” he added.

Seat is touting the new Ateca – its first SUV ever – as suitable for customers with a multi-faceted lifestyle. Having a versatile character and compelling appeal, the new Seat Ateca SUV features a refined and purposeful exterior as well as a comfortable and high-quality interior.

This is backed by a wide array of state-of-the-art assistance systems and technologies that help enhance both safety and comfort. Thanks to its precision production, superb quality and appealing value-for-money, the Ateca marks itself as true Seat.

Luca de Meo, Chairman of the Executive Committee of Seat, remarked that the new Ateca plays a vital role in their new brand strategy for sustaining long-term profitability. He noted that by having a new SUV in its product lineup, Seat would be able to sustain its growth expectations while improving its successful brand image. The chairman quipped that the launch of the new Ateca marks the commencement of a biggest product offensive that Seat is implementing. He acknowledged the SUV segment as the fastest growing segment, and the new Ateca marks a major step forward in making sport utilities the third pillar of the carmaker.

Seat will commence sales of the Ateca before summer 2016 in Germany and Spain, and will make it available in other markets later. The new Ateca will be powered by dynamic petrol and diesel engines with outputs ranging from 85 kW (115 PS) to 140 kW (190 PS) as mated to either manual or DSG transmissions. The new Ateca will be available either as front-wheel or all-wheel drive unit.

Optional equipment available for the new Ateca includes full LED headlights and assistance systems like the Traffic Jam Assist and the new Emergency Assist. Options also include the latest-generation infotainment systems with eight-inch touchscreen displays and Full Link connectivity. The new Ateca will be available in three equipment lines, as topped by the Ateca XCELLENCE.

Topics: seat, suv, production

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