Olympic Park receives 40 vehicles from BMW’s lineup for 2012

Article by Christian A., on March 30, 2012

The Olympic Park just received a delivery of 40 vehicles from BMW’s lineup for 2012, fitted with all the livery required for the Games. These vehicles are meant to be used at the Olympic and Paralympic Games in London this summer. BMW Group is the Official Automotive Partner to the London 2012 Olympic & Paralympic Games.

These vehicles, which just got new liveries, are part of the full fleet that the LOCOG will use to help boost the games. The fleet is comprised of electric, diesel, and hybrid cars, and a lineup of motorcycles and bicycles. It uses EfficientDynamics technologies from BMW that meets LOCOG’s 120g CO₂/ km emissions goal.

According to Tim Abbott, Managing Director of BMW UK, the fleet for the games has to be diverse so that it can cope with the complex operational demands of the Games. It was chosen as a partner based on its capability to offer a diverse fleet that could attain the emissions threshold established by LOCOG.  

The fleet for the games has to come with its class leading efficient diesels, hybrids, electric vehicles and even bicycles. Included in the cars that were recently delivered are the 520d EfficientDynamics and the 320d EfficientDynamics that are expected to be active throughout the Games. According to LOCOG’s CEO and Paul Deighton, the BMW fleet will be seen across its dealerships the whole summer. He added that the BMW models will be seen throughout its various venues and will be performing a wide variety of tasks during the games.

Topics: bmw, lineup

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