One millionth Fiat 500 rolls off the production line in Poland

Article by Christian A., on November 21, 2012

Fiat Auto Poland production line is celebrating the milestone of its millionth Fiat 500 built. This model, which was launched in 2007 and which was sold in more than 100 countries throughout the world, including Italy, Brazil, South Africa, Japan, the U.S., and the Middle East, was also in production at the Mexican plant in Toluca since 2011.

The millionth vehicle is a Lounge version ‘dressed’ in a stylish three-layer Funk White and powered by Fiat’s dependable 69 HP 1.2 engine. It is a one-of-a-kind car. Because of the thousands of probable combinations of exterior colours, interiors, engines, fuel systems and equipment, it is difficult for there to be two identical Fiat 500s.

Fiat 500 is an all-Italian design that’s built to gratify everybody who loves to enjoy and drive anywhere while driving a thrilling and attractive car. The Fiat 500 has always been a major player in global markets. This model recently got a revamp with the arrival of the 2013 range, including hatchback and convertible versions, presenting six brand-new body colours, two new versions (Street and Colour Therapy) and other style features that improve the high-spirited spirit of this legendary model.

The range offers a genuine expression of Italian style and personality. It includes two versions--saloon and convertible, six trim levels--Pop, Pop Star, Colour Therapy, Lounge, Street and By Gucci, and five engine variants--1.2 69 HP, 0.9 TwinAir Turbo 85, 1.4 16v 100 HP, 1.2 69 HP EasyPower and 1.3 MultiJet 16v 95 HP.

"The new products also arrived thick and fast: Abarth 500 (March 2008), 500 by Diesel (September 2008), 500 Pink (June 2009), 500C (July 2009), Abarth 500C (March 2010), 500C by Diesel (June 2010), 500 TwinAir (July 2010), 500 Matt Black (September 2010), 500 two-tone (December 2010), 500 and 500C by Gucci (in April and August 2011, respectively)." said the press release.

Dante Giacosa's Fiat 500 was introduced on July 4, 1957. It was launched at the end phase of recovery after the war’s havoc and the end period of the drastic revival of the company’s product variation. The launching of the Fiat 500 paved the way for the series of accomplishments that followed. In a century of the brand’s history, the period can be regarded as the most promising one yet. Its similarity with the latest Fiat 500 is obvious: the vehicle closes the phase of remarkable revivals of the recent years. Even so, the car embodies a hint of enduring process of expansion through its stylish and hi-tech features. Hence, history begins again with the latest model.

The marvel of the latest Fiat 500’s worth will be diminished if we discount it as a mere sentimental reinterpretation. In fact, the company’s aim is not to build a vehicle that appears identical to a 500, instead, the goal is to create one that could match the Fiat 500’s victory. The latest model offers groundbreaking methods in several environments which the customers consider to be important. It outlines the goals of the model with regards to where the future of the brand stands. The latest model retains the early approach in its form and capacity for the purpose of commemorating the brand icons; nonetheless, it defies the limiting dimensions of their class.

The latest model pioneers some aspects in its category.

Almost three million enthusiasts took part in the advancement of the model and of its marketing strategy by proposing their ideas through the website. The cultural tactic to client relations makes Fiat among the most accessible groups; hence, the company is very familiar with the public’s expectations. The brand’s slogan, which states: 'The 500, the car of the people, by the people,’ puts in a nutshell the idea behind the project. It aims for a democratic access to the brand’s contents and technologies.

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