Opel Adam output reduced but not due to a drop in demand

Article by Christian A., on October 3, 2013

The production of the Adam minicar and Corsa subcompact at Opel’s factory in Eisenach, Germany, will stop for several days in October 2013. Opel dismissed media reports that this decision was made due to a drop in demand. Opel explained that adjustments were made because of the winter season and the persistent economic issues that affect automakers in southern Europe.

Last Wednesday, an Opel spokesman told Automotive News Europe that Adam sales are "fine” and that the down days are primarily due to the Corsa production, a model in the later stages of its life cycle. Opel started to produce the Adam model in January. In the first seven months, it has assembled 41,000 units. Market researcher JATO Dynamics said that for the same period, 27,214 Adams were sold in Europe.

Opel is relying on the Adam model to reverse its decreasing sales. Opel hopes to attract sales by offering new products in growth segments. In line with this strategy, Opel has presented the Mokka small SUV and Cascada mid-sized convertible.

Since 1999, GM's European operations (mainly Opel and its UK sister brand Vauxhall) have posted losses of over $18 billion. Industry organization ACEA said that sales of both brands in EU and EFTA markets recorded a 5% drop to 546,367 in the first eight months. This is comparable to the market’s overall decrease in the same period.

Adam is Opel's first lifestyle, small car. The sub-segment it enters was originally formed by up-to-date car renditions of "retro" themes, however, Opel purposely went its own, ingenious way. It has given the Opel Adam striking measurements and an exclusive, present-day design with no reference to the past. To further emerge from the rest, Adam likewise accompanies more fresh concepts than any of its rivals.

The first and center thought is that it can be personalized more than any other vehicle. In three years of advancement - from the first sketch up to the international debut in Paris - Opel engineers, designers, and manufacturing specialists created remarkable new elements that allowed the Adam to be customized far beyond established recipes. There was an exceptional "can do" spirit and positive energy in the group when they made Adam, and it's astonishing to perceive how many of the ideas that were produced in the early creative phase made it to the final product.

Because of this unbelievably crisp and daring approach, Opel Adam can be customized more than any vehicle in the segment with virtually boundless exterior and interior color, texture, decor, wheel, etc., combination possibilities. For example, Opel Adam launches for the first time in the car industry three design highlights that improve its extraordinary customization potential, such as replaceable colored wheel cuts, printed headliners and backlit decors on the instrument panel.

Bold exterior with Iconic silhouette and premium inspired interior

Adam launches Opel's award-winning design ideology of "sculptural artistry meets German precision" to the fashion-led A-segment. It first emerges with its bulky, original look that evades the pattern of retro-based design, as well as with striking, potent proportions: with 3.70 meters in length and 1.72 meters in width (excluding mirrors), Adam has a similar length yet is more extensive than a MINI, and looks firmly planted onto the road.

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