Opel did a great job with their Adam city car as the vehicle received over 100,000 orders after 18 months on sale. Markets attracted by the new Adam are the United Kingdom, Germany, Italy, France and Netherlands. The latest addition in the Adam range is the Adam Rocks, a rugged version that comes with a raised chassis (+15 mm) and new dampers, springs and rear suspension geometry.
In addition, the Adam Rocks comes with a folding canvas roof that is available in a choice of three exterior colours: Black, Sweet Coffee or Light Oak.
Last year at the 2013 Frankfurt Motor Show, the Opel Adam received a new 1.0-liter ignition direct injection (SIDI) turbo petrol engine that generates up to 115 hp and a low-end torque of 166 Nm available from 1,800 to 4,700 rpm.
This new engine is 20% more fuel-efficient than the 1.6-liter naturally aspirated engine found on the Astra.
When the Adam was unveiled at the Paris Motor Show in early September, it certainly caught the public attention – thanks to its contemporary yet colorful appearance.
Opel is offering buyers multiple ways to customize their own Adam according to their preferences, thus making sure that their own units reflect their individual tastes. Surely, the new Opel Adam will also catch the attention of the public in crowded cities.
When launched, the new Adam marked the first venture of Opel into the A-segment. It will be an ideal moving machine for those living in jam-packed urban areas, measuring nearly 3.70 meters in length and 1.72 meters in width.
Even when traversing roads outside the city, Adam will still be a dynamic vehicle to drive as it features chassis and steering settings focused on driving enjoyment and agility. Adam’s cabin features a four-passenger seating capacity as well as an interior environment with a premium feel.
Unexpectedly, Adam offers front occupants a level of roominess not common in small cars. Customization options for Adam can also be applied to its cockpit, as owners could choose to treat it with their preferred colors, light effects and even decors.
The new Opel Adam is considered as one of the key offerings in the brand’s product offensive. Opel has been reshaping its model lineup since 2008. It started with the flagship Insignia and continued with high volume models. This product offensive has allowed Opel to penetrate or create new market segments. Now, Opel has the Ampera electric car with range extender, Mokka small SUV and the Adam small car. In the near future, the lineup will be joined by the Cascada mid-size convertible.
For now, Opel is intensifying its presence in the A and B segments through the Adam (3.70 meters), Agila (3.74 meters), Corsa (4.00 meters), Mokka (4.28 meters) and Meriva (4.29 meters). The introduction of the new Adam allows Opel to boost its presence in the A segment, in which the Agila is already being offered. While five-door Agila offers a high level of functionality and practicality in the A segment, the Adam delivers a great degree of individualization possibilities and superior technology.
Amazingly, the new Opel Adam doesn’t care about the current formula in the A segment, where the competition usually offers a retro design. Instead, the new Adam injects a fresh and bold design. Thomas Sedran remarked that the Adam is proving that retro is not the rule of the game in the A segment, adding that the new Opel small car has set innovation, quality, individualization and imagination as its core values.
The distinctive appeal of the new Opel Adam doesn’t just come from its modern, fashion-conscious appearance, but also with the seemingly endless personalization possibilities. Furthermore, the new Adam offers attributes typically found in premium upper-class vehicles – like high-quality and suitably executed cockpit as well as technologies that improve safety, comfort and enjoyment. Moreover, all Adam versions offer a high level of standard equipment – all at affordable prices.