Opel decides to exit Australian market

Article by Christian A., on August 2, 2013

It appears that the Opel-Australia love story ended quickly for the German manufacturer owned by General Motors as Opel announced that it will cease operations and will commence winding down its network immediately. The reason is simple: Opel had to be competitive in Australia and needed to follow other carmakers price reductions and reposition the price of its core volume models but these things didn’t bring any money!

The result is a business which is not financially viable for any of the parties involved. Furthermore, Opel will begin analysis with Holden regarding the potential for future Holden-badged niche product, in order to ascertain if opportunities for individual carlines exist. Moreover, Opel Australia is working closely with with employees, dealers and suppliers to conduct this closure process in an orderly and responsible manner.

Regarding the people who bought Opel cars in Australia, the German carmaker will remain in close contact with them, to ensure all on-going obligations to these customers are met. For those who have any questions, they can contact the Opel Customer Assistance Centre on 1800 993 677 with any concerns or questions. [source: Opel]

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