Opel decides to exit Australian market

Article by Christian A., on August 2, 2013

It appears that the Opel-Australia love story ended quickly for the German manufacturer owned by General Motors as Opel announced that it will cease operations and will commence winding down its network immediately. The reason is simple: Opel had to be competitive in Australia and needed to follow other carmakers price reductions and reposition the price of its core volume models but these things didn’t bring any money!

The result is a business which is not financially viable for any of the parties involved. Furthermore, Opel will begin analysis with Holden regarding the potential for future Holden-badged niche product, in order to ascertain if opportunities for individual carlines exist. Moreover, Opel Australia is working closely with with employees, dealers and suppliers to conduct this closure process in an orderly and responsible manner.

Regarding the people who bought Opel cars in Australia, the German carmaker will remain in close contact with them, to ensure all on-going obligations to these customers are met. For those who have any questions, they can contact the Opel Customer Assistance Centre on 1800 993 677 with any concerns or questions. [source: Opel]

If you liked the article, share on:

Topics: opel, australia

Comments

Recommended

Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries