Opel ends sales slump, secures 7.9% German market share in May

Article by Anita Panait, on June 6, 2012

Opel, General Motors Co.'s loss-making European arm, finally got out of its sales slump in Germany as the brand saw its market share increase in May 2012 to 7.9 percent, according to Imelda Labbe, the brand’s sales chief in the country. Opel’s registrations in Germany dived 11 percent in May to over 23,000, the KBA federal transport agency said.

The brand’s registrations dropped by almost 10 percent for the first five months of 2012 to just 96,400. Labbe, however, believes that the downward trend for the Opel’s vehicle sales in Germany has stopped, adding that May was a good month for the brand.

She likewise said that the brand’s market share increased to 7.9 percent and expects the figure to rise further. Labbe expressed optimism on impact of Opel’s new models, which will allow the brand to compete in new segments.

She made a forecast that the new products, which include the Mokka sports utility vehicle and Adam minicar, would allow the brand to secure a 10 percent market share in Germany in the mid to long term. Opel has been holding a market share below 10 percent since 2006, which is considered as a factor for the brand’s continuous losses.

Volkswagen held a 22 percent market share in Germany in May, while BMW, Mercedes-Benz and Audi seized market shares of 9.9 percent, 9.2 percent and 8.8 percent respectively. Opel has been unable to cast off its working class image in Germany, despite receiving two of the last four prestigious European Car of the Year awards with its Insignia and Ampera models.

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries