Opel, Vauxhall log slight hike in European market share thanks to new Adam

Article by Anita Panait, on January 9, 2014

The Opel and Vauxhall brands managed to hike their market share in Europe in 2013, thanks to the good demand for the new Adam minicar that helped offset a slumping auto market. Opel and sister brand Vauxhall logged a European market share of 5.61 percent in 2013, up from 5.59 percent in 2012, Opel has disclosed, citing preliminary sales figures.

In its home market Germany, Opel managed to increase its market share to 7.0 percent from 6.9 percent. The slight increase in market share comes despite the still slumping sales in Europe, where the vehicle market is expected to have shrunk by 25 percent, or 4.3 million vehicles, in 2013 compared 2007 levels, analysts at Moody's Investors Service said.

European auto industry association ACEA will publish European car registration figures for 2013 on Jan. 16, 2014. Peter Christian Kuespert, Opel's vice president of sales and aftersales, remarked that the new Adam had helped boost deliveries, saying that its sales surpassed expectations.

Kuespert said the Adam posted 21,000 new registrations in Germany in 2013 while the Mokka subcompact crossover sold around 20,000 units.

Opel, which has struggled to retain its market share in the past years, launched the Adam a year ago in a bid to recover in Europe, where the current economic crisis has shifted customers’ preference to smaller yet cheaper cars.

The Adam is Opel's first small lifestyle vehicle. This sub-segment was first formed by contemporary automotive imaginings of retro motifs, but Opel intentionally went its own, pioneering path. It has given the Adam strong dimensions and a singular, contemporary design with no reference to prior models. To stand out further, the Adam also imbues more new concepts than any of its peers.

The first core idea is that the vehicle can be customised more than any other. In its three-year development, from the first sketches to the Paris world premiere, Opel’s design, engineering, and manufacturing teams of experts fashioned amazing new features that allow for personalising the Adam far more than others. There was an exceptional "can do" essence and vivid energy among the teams when they designed the Adam, and it was incredible how many ideas generated in the early development phase were included at the production stage.

Due to this amazingly new and daring tactic, the Opel Adam can be customised more than any other similar car with almost no limits to exterior and interior colours, fabric, décor, wheel, etc. combinations. For example, the Adam presents the first time an automotive manufacturer offers three style features that improves its amazing personalisation potential, like as interchangeable coloured wheel clips, printed headliners, and backlit instrument panels.

Strong exteriors with signature silhouettes and quality-inspired interiors

The Adam presents Opel's acclaimed design ideals of "sculptured artistry meets German accuracy" to the fashionable A-segment. It initially stands out with its strong, novel appearance that foregoes the vogue of retro designs, and with strong, powerful dimensions: with a 3.70 m length and a 1.72 m width (excluding mirrors), the Adam has the same length but bigger width than a MINI, and it has a firmly planted look on the road.

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