Opel/Vauxhall’s Adam wants the same success as the Fiat 500

Article by Christian A., on May 10, 2012

The decision of Opel/Vauxhall to call its new minicar Adam has failed to get a lot of support and has been the brunt of jokes. One of the harsh comments on Twitter stated "straight out of the drawer marked 'silly names.'" Another post questions whether automakers were given "baby names book for Christmas," citing Renault Zoe and Vauxhall Adam. 

Opel places the Adam lower than the Corsa subcompact and at par with the Agila small minivan. However, it will be more upscale than either of them, competing against Fiat 500 and the Mini. Opel introduced the vehicle's name to the press by using a photo comic strip with real employees from Opel/Vauxhall shown in a casually attired business meeting.

One of the characters discusses the logic behind the name, saying, "We like it because it has something universal. It's good, it's short, it sounds robust and technical. Not too sweet, not cuty. Not 'toyish.'" A company spokesperson disclosed that the Adam had to have a male name and not a female one. Adam was previously dubbed Junior by its development name.

The spokesperson commented that the name is "masculine and strong," reflecting the styling of the vehicle. The comic strip discusses another potential production name for the vehicle -- Allegra, which at least continues the Opel/Vauxhall tradition of names ending in "a" such as the Corsa, Insignia midsized vehicle or Astra compact. However, the comic strip's characters dropped Allegra since it is "boring."

When the new Opel Adam was first unveiled in early September during the Paris Motor Show, it caught the attention of many people as this urban and chic small car displayed what true individualization was all about. In addition to having colorful and strong appearance, it has a more contemporary look and offers unlimited possibilities when it comes to customization.

As a result, each Adam that is sold to customers has the potential of being truly unique. Inside the Adam are premium technologies that are typically seen on models coming from the upper segments. Though the onboard infotainment IntelliLink system, it can integrate any smartphone, whether iOS or Android, ensuring that the Adam is the top connected small car.

There are also other features that ensure the Adam is best adapted for an urban setting. One of these is the Park Assist which can help the driver automatically park the car. Others include, to name a few, the Side Blind Spot Alert and the power steering system that offers "light touch" CITY mode. There is no question that with the new Adam, the brand is finally making it known that it is joining the growing A-segment.

Strong-backed and short, the Adam has an overall length of 3.70 meters and excluding the mirrors, has a width of 1.72 meters. No wonder it is easy to say that this three-door hip hatchback is indeed perfect for use in an urban setting.

However, the driving dynamics present can still deliver an excellent ride outside the city. This is mainly due to the settings of the steering and the chassis that are aimed at providing agility and enjoyment. On the inside, the Adam allows four people to sit comfortably especially with the premium-like feel. Those sitting in the front will likely be surprised with the amount of room that is rarely seen in a small car.

The cockpit meanwhile can be customized in order to fit the needs and taste of the customer using a large selection of stylish headliners, decors, light effects, and colors. The Adam though is not just about customization as it also has a high level of equipment fitted as standard, thus ensuring that it is able to offer more value compared to its rivals.

In Germany for example, the recommended retail price (RRP), including VAT, for the Adam that has the 1.2-liter gas engine capable of 70 hp (51 kW), is 11,500 euros. Not only that, the premium technologies, and even the customization choices, are affordable as well. The IntelliLink infotainment system for instance can be included for an additional 300 euros.

For those who want the starlight headliner, an additional 380 euros will do. This headliner, with the use of 64 LED lights, results in giving the new Adam the feel of a starry night sky. According to Opel, the new Adam will be available in different dealerships starting in the early part of 2013.

Topics: opel, opel adam, fiat 500

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