Opel is preparing to launch a version of its Adam minicar that’s styled like an SUV, a source told Automotive News Europe. Last March, Opel presented the Adam Rocks Concept at the Geneva Auto Show. The new car, which will be based on this concept, features a slightly higher ride height and bulkier bumpers compared with the standard Adam hatchback.
The Adam Rocks production version will go up against models like the Volkswagen Cross Up (an SUV-styled version of VW's Up minicar) and the Fiat Panda 4x4 (which is four-wheel drive, the only version to feature this).
There’s no final name yet for the Adam Rocks' production car. It’s set to start selling in late 2014, aiding Opel to make the most of the rising popularity in Europe of crossover-styled vehicles.
Ian Fletcher, IHS Automotive senior analyst, the Adam Rocks production car will help Opel's bottom line since it’s more expensive than the standard model. He said that automakers would be only too “happy” to rise to the demand for SUV and crossovers since the customer pays a premium.
A fabric roof was used on the Adam Rocks concept seen in Geneva. This hints of a convertible Adam that will rival models like the Fiat 500C and Citroen DS3.
Opel is relying on new products to help combat the falling sales in Europe. Industry association ACEA said that sales of Opel and sister brand Vauxhall decreased by 5% to 534,105 units in the first eight-month sales in EU and EFTA markets.