Opel is preparing to launch a version of its Adam minicar that’s styled like an SUV, a source told Automotive News Europe. Last March, Opel presented the Adam Rocks Concept at the Geneva Auto Show. The new car, which will be based on this concept, features a slightly higher ride height and bulkier bumpers compared with the standard Adam hatchback.
The Adam Rocks production version will go up against models like the Volkswagen Cross Up (an SUV-styled version of VW's Up minicar) and the Fiat Panda 4x4 (which is four-wheel drive, the only version to feature this).
There’s no final name yet for the Adam Rocks' production car. It’s set to start selling in late 2014, aiding Opel to make the most of the rising popularity in Europe of crossover-styled vehicles.
Ian Fletcher, IHS Automotive senior analyst, the Adam Rocks production car will help Opel's bottom line since it’s more expensive than the standard model. He said that automakers would be only too “happy” to rise to the demand for SUV and crossovers since the customer pays a premium.
A fabric roof was used on the Adam Rocks concept seen in Geneva. This hints of a convertible Adam that will rival models like the Fiat 500C and Citroen DS3.
Opel is relying on new products to help combat the falling sales in Europe. Industry association ACEA said that sales of Opel and sister brand Vauxhall decreased by 5% to 534,105 units in the first eight-month sales in EU and EFTA markets.
Adam is Opel's lifestyle, tiny car. The sub-segment it joins was originally molded by present-day car renditions of "retro" themes, yet Opel intentionally went its own, ingenious way. It has allowed the Opel Adam to have daring proportions and an exclusive, trendy design with no allusion to the past. To further emerge, Adam likewise accompanies more fresh ideas than any of its rivals.
The first and center thought is that it can be customized more than any other vehicle. In three years of advancement - from the first sketch up to the international launch in Paris - Opel manufacturing specialists, designers, and engineers created remarkable new components that allow for the customizing of the Adam way past well-known recipes. There was an exceptional "can do" attitude and unrelenting vigor in the group, and it's astonishing that many of the ideas discussed in the early creative phase made it to production.
Because of this unbelievably crisp and daring method, the Opel Adam can be customized more than any vehicle in the class with virtually unlimited exterior and interior color, texture, stylistic theme, wheel, and many more combination possibilities. For example, Opel Adam premieres for the first time in the vehicle industry three design highlights that improve its extraordinary customization potential, such as replaceable colored wheel cuts, printed headliners and backlit decors on the instrument panel.