Orders for the Audi A1 could exceed 50,000 units this year

Article by Christian A., on August 25, 2010

Audi AG is confident that orders for the new A1 subcompact would surpass the 50,000 units that it had planned to make this year. Volkswagen AG's premium brand said that the A1 is designed to appeal to rich young people, a target group that could revitalize the image of the brand. It could also be a way to build loyalty as its consumers buy more luxurious models.

In a statement, Peter Schwarzenbauer, Audi's head of sales and marketing, said that the high demand could lead to orders exceeding the production capacity this year.

You may already have seen Audi's advertising campaign online that shows Justin Timberlake trying to sell the car priced at 15,800 euros ($21,200) to fashion-conscious youngsters.

Audi believes that 90% of the customers would be first-time owners of Audi vehicles. Meanwhile, rival Mercedes-Benz had produced the A-class entry-premium compact.

Mercedes-Benz expects that a majority of those who would buy this model are existing Mercedes owners who mean to provide a second, smaller car to spouses or other family members.

The A1, which is based on the VW Polo architecture, isn't likely to be threatened by other premium German brands that actually don't offer a direct competitor.

BMW is represented in this segment by the Mini, which is priced from 16,600 euros in Germany. Meanwhile, Fiat's Alfa Romeo MitTo has an entry price (including tax) that is more than 1,000 euros below that of the A1 in Germany.

If you liked the article, share on:

Comments

Recommended

Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
The new 2018 Ford Mustang GT, when equipped with its optional Performance package, will be able to produce 460 horsepower. It also comes fitted with Michelin Pilot Sport 4S tires...
by - October 19, 2017
It’s not as if the Porsche 718 Boxster and Cayman are not already impressive cars. The automaker has just given us more reasons to love the twins. The 2018 model...
by - October 19, 2017
After months of dropping online teasers, Polestar finally reveals its very first production car virtually. The Polestar 1 is a two-door coupe that gets its design inspiration from the 2013...
by - October 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries