According to sales boss Ian Robertson, Bmw received about 100,000 reservation from around the world from people who want to test the i3 electric vehicle. Robertson also added that Bmw received a significant numbers of deposits for its stylish EVs. "We are confident that with the i3 and i8 we will shift the [customer demand] needle because we will shape some of this technology" in the EV sector, said Robertson.
For those folks who don’t know, the production version of the Bmw i3 will make its official debut this autumn at the 2013 Frankfurt Motor Show and will go on sale by the end of the year.
Ian Robertson said that the i3 different from many of the electric vehicles found on the market due to the fact that it was developed as an EV righ from the start, while many vehicles found on the road are just conventional cars with an electric powertrain.
Regarding the starting price of the i3, Bmw will ask between 28,800 and 38,800 euros for base versions. Despite the fact that other carmakers such as Fisker Automotive and charging infrastructure supplier Better Place are in financial struggles, Bmw is very confident that its i3 and i8 electric vehicles will be profitable.
He also added that the new segment that Bmw is entering is an investment in a future agenda, where zero-emission vehicles have a very key part to play.
Both the LifeDrive architecture and the BMW eDrive drive technology have allowed designers to freely pen the overall design of the new BMW i3. With dimensions of 3,999 mm in length, 1,775 mm in width and 1,578 mm in height, the BMW i3 is provided with characteristic proportions to highlight its agility and compact nature. Its agile nature is underscored by its short overhangs while its lightweight trait is highlighted by its large glass surfaces and visible carbon structures.
By employing CFRP -- a light yet extremely rigid material – to construct the passenger compartment, BMW was able to do away with B-pillars, thereby making it much easier for passengers to access the cabin.
The new BMW i3 dons a number of signature BMW i design cues like the "black belt" that extends from the bonnet and flows over the roof into the rear. It also has the so-called "stream flow" sweep of the side contours, thereby allowing the i3 to feature larger side window surfaces at the rear, which also effectively makes the cabin seem more spacious.
Up front, the new BMW i3 dons a dynamically contoured apron. This includes the elegantly reinterpreted version of the BMW kidney grille as flanked by headlights surrounded by U-shaped LED light units. On the rear, the U-shaped LED rear lights have been integrated as "floating" elements into the large glazed tailgate.