Around 6 percent of the 2.2 million recall notices General Motors mailed to small car customers in the United States were returned as undeliverable in a filing with National Highway Traffic Safety Administration. That means that GM wasn’t able to reach almost 140,000 owners of the affected Chevrolet Cobalt and other small cars.
GM’s filing on July 25 disclosed progress updates on 46 recalls that the carmaker has issued since 2012, including 22 of the callbacks it announced so far this year. For other recalls, the number of undeliverable notices is much smaller, usually pegged at a few dozen to several thousand.
For instance, just 1 percent of notices for an airbag recall of 1.2 million large crossovers were returned. Likewise, just 10 notices of over 50,000 for 2013 Cadillac SRXs were tagged as undeliverable. Under the terms of a consent order that NHTSA agreed with GM in May 2014, the carmaker has to move towards maximizing the number of owners affected by the ignition recall who get their units repaired.
Part of that agreement is GM having to maintain a Web site laden with up-to-date information about the recall. GM also has to reach out to non-English speakers and employ a variety of ways to communicate with owners, including using "new and traditional media."
GM also has to submit quarterly progress reports on the recall as well as file biweekly updates on the status of repairs until November.
On its Web site dedicated to the ignition-switch recall, GM said that dealerships had already replaced 693,056 switches as of August 4, 2014 – representing 27 percent of the 2.6 million cars covered by the recall.
Two weeks earlier, the figure was 549,628, which means that dealerships have been fixing around 10,000 vehicles a day. Delphi Automotive expects to ship around 2 million of the switches by end of August. GM disclosed it will have enough parts to do the majority of repairs by October. [source: automotive news - sub. required]