Pandora now has 2.5 million vehicle listeners in the US

Article by Anita Panait, on June 26, 2013

More and more vehicle users in the United States are tuning in to online radio stations and away from traditional stations, according to Pandora Media Inc., an online radio service. According to Pandora, US listeners in cars who tuned to its service now number around 2.5 million. Listeners obtain the radio service from 23 vehicle brands and eight car-stereo makers, Pandora said.

The service's chief executive, Simon Fleming-Wood disclosed that Pandora will become available in over 100 vehicle models. It is estimated that around half of all listening occurs inside vehicles, considered as a vital battlefield in the $15-billion local radio advertising market. Pandora boasts of having over 70 million monthly users.

The service will come equipped in a third of all new vehicles sold in the US in 2013. The online radio service also intends to be available in Dodge, Infiniti, Jeep, Kia and Ram brands. The company's entry into the auto industry started in 2010 with Ford Motor Co. The company's shares had surged 65 percent this year through June 26, 2013, and closed at $16.41 in New York Stock Exchange trading on June 25, 2013. [source: automotive news - sub. required]

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