Pathfinder, Infiniti JX help Nissan to avoid sales declining in January

Article by Christian A., on February 4, 2013

Due to sales gains from the newly launched Nissan Pathfinder and Infiniti JX crossovers, these two brands were able to avoid declining to below prior year volumes in January 2013. The company said that the Nissan Division experienced a 2% boost for January, with sales of 73,793 cars and trucks, making it 1,276 units higher than the sales in January 2012.

With this record, the Nissan Division sets an all-time January record, with the redesigned Pathfinder having a major contribution. Of the Nissan Division’s monthly volume, 6,281 units were of this model. It is 4,200 units higher than the previous year. Infiniti sales increased by 5% to 7,126 vehicles compared to the previous year. Of this figure, 1,970 units sold were of the JX crossover, which had its launch last March.

Al Castignetti, Nissan Division vice president for sales and marketing, said that Nissan had a “real nice start to 2013.” However, he said that in comparison to rivals, he would have wanted it to be a bit higher. The Pathfinder is one of a group of redesigned products that Nissan is changing over, which include the Altima and Sentra. Sentra sales increased by 27% as the redesigned model started to enter the dealership’s inventories.

For the 2013 model year, the Pathfinder was redesigned. It’s a replacement for the previous rear-drive SUV platform as a front-wheel-drive crossover chassis. It uses the same platform and factory line as the Infiniti JX, which has turned into one of the biggest-volume products of Infiniti. Dealerships from the two brands have been demanding to get more of these models, which are built from the same assembly line in Smyrna, Tenn.

The redesigned Altima’s sales declined by 4% to 21,464, even as it improved its fuel economy and technology from the model Nissan released one year ago. Castignetti said that the Altima's mid-sized sedan segment is more competitive now than it was a year ago, when its main rivals (Toyota and Honda) still had low inventories for their Camry and Accord models.

Nissan has unveiled the latest generation of its Pathfinder sports utility vehicle, now fully overhauled to deliver a more aerodynamic exterior and a more premium interior. In addition, the all-new 2013 Pathfinder SUV is now underpinned by a new unibody platform while employing innovative technologies as well as powerful yet efficient drivetrains.

For the 2013 model year, the new Pathfinder SUV is around 500 lbs. lighter than its predecessor, helping it achieve a highway fuel economy of up to 26 miles per gallon. It remains a very capable SUV, as it leads its class in terms of towing capacity (5000 lbs). Despite its SUV ruggedness, the 2013 Pathfinder is laden with modern amenities like the Around View Monitor.

Al Castignetti, vice president and general manager for Nissan Division at Nissan North America, remarked that the unveiling of the latest generation Nissan Pathfinder marks a major follow-up to the newly unwrapped all-new Altima sedan.

In terms of fuel efficiency, the latest generation of the Pathfinder boasts of fuel economy that is over 30 percent better than the previous model. In fact, both the front-wheel and four-wheel drive versions of the Nissan Pathfinder top their segment in terms of fuel economy.

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