Pedestrian Airbag Technology to be offered as standard in all-new Volvo V40

Article by Christian A., on May 25, 2012

Volvo is equipping the first pedestrian airbag in the world as a standard in its all-new V40, as the automaker aims to ensure that nobody gets injured or killed in a new Volvo by 2020. This innovative airbag is introduced a year after the company joined MPs and road safety specialists to create the blueprint in the United Kingdom for safer roads in the next decade with the launch of the United Nations Decade of Action for Road Safety.

The automaker is a strategic partner of the Parliamentary Advisory Council for Transport Safety (PACTS). In addition, the new Pedestrian Airbag will also aid in further lowering the number of fatalities involving pedestrians, currently 14% in the European region and 25% in China.

There are 1.3 million people killed annually on roads all over the globe. If this number, there are 24,510 individuals killed or seriously injured in the United Kingdom.

For 85 years now, safety has been Volvo's key priority. In 2008, the automaker introduced a one-of-a-kind target stating that by 2020, "nobody shall be seriously injured or killed in a new Volvo".

In line with this goal, the automaker equipped the Pedestrian Airbag, Pedestrian Detection and City Safety, among other technologies. The Pedestrian Airbag technology was a first all over the world when the all-new Volvo V40 was introduced at the Geneva car show this year.

It will be offered as a standard feature to all specifications. The system is active at a speed range from 20 km/h to 50 km/h, considering that 75% of all accidents which involve pedestrians happen at a maximum speed of 40 km/h.

The most serious head injuries which involved vehicles and pedestrians are due to the hard structure below the bonnet, the A-pillars and the lower edge of the windscreen. These were the main areas that Volvo Car Corporation mulled over when commencing with the development of its Pedestrian Airbag Technology.

The design is exceptionally outstanding. American Chris Benjamin designed the exterior in Volvo's Camarillo, California, studio. He wanted to create an emotionally appealing car with coupé looks but that is as practical and functional as a five-door hatchback. With the Pedestrian Airbag Technology, Chris Benjamin could drop the bonnet’s line.

He was also able to lower the entire car. At 29 mm (a little more than an inch) lower than the C30, it is among the lowest of the hatchbacks currently offered. The rear is designed off the C30, and the C30 in turn took its inspiration from the 1970s classic, the P1800ES.

Creating a large, roomy feel inside a small vehicle is the theme behind its cabin styling. A wide dash accentuates the large car feeling, and an advanced TFT (thin film transistor) digital instrument display is an available option. There are three instrument setting displays that are available: the ‘eco’ option for a more economic drive, the ‘performance’ setting for a more energetic drive, and a classic ‘elegance’ mode. The TFT instrumentation is an available option for all Volvo V40 models.

Volvo V40 features a standard Bluetooth streaming music system and hands free connectivity. The navigation system that can provide directions is in the main instrument group, and there is an app for your mobile to locate your car, lock and unlock your doors, and allow you to keep a journey log.

These features all come as part of Volvo's state-of-the-art infotainment system, for amazing connectivity, safety, and customisation.

The new sumptuous seats are a continuation of Volvo's excellent standing in passenger comfort. The sculpted rear seats offer maximal support for two passengers, positioning them a little more inboard than normal, increasing ease and front visibility. There also is room for three in the back with three three-point seatbelts, which were invented by Volvo.

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