Pendragon Group becomes advertising partner for Exchange and Mart

Article by Christian A., on January 8, 2011

Pendragon Group, the United Kingdom's biggest independent operator of franchised dealerships, has become an advertising partner for Exchange and Mart. Due to this agreement, Exchangeandmart.co.uk has experienced an increase in car content for consumers of almost 15%, showing the value of this major win.

Pendragon operates over 300 franchises across the U.K. and operates a number of brands, including Quickco, Evans Halshaw, Stratstone and Chatfields, representing luxury vehicles, as well as commercial van and trucks.

About 245 Pendragon sites recently went live, bringing all these motor retail brands to ExchangeandMart.co.uk and offering consumers more choices. Debra Healy, Digital Director for Exchange and Mart said it is "really an exciting time" for Exchange and Mart as this account win affirms the brand's power in the motors market place.

Healy added that the partnership will benefit the Pendragon network by helping them reach more potential buyers ultimately lifting sales across their dealer franchise.

A Pendragon spokesman said the focus on cutting edge technology with newly-released search functionality, combined with a powerful brand, means “Exchange and Mart can deliver a trading experience that benefits [Pendragon's] business.”

If you liked the article, share on:

Topics: uk

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries