Peugeot 308 awarded with 5-star rating from Euro NCAP

Article by Anita Panait, on November 30, 2013

The Peugeot 308 five-door hatchback has received a 5-star rating from the Euro NCAP. The vehicle scored five stars in all four categories: adult protection, child protection, pedestrian protection and safety assist. Euro NCAP conducted the safety tests using the new stiffer protocol for allocating results.

The Peugeot i-Cockpit in the New 308 also features a compact steering wheel for agile response, head-up instrument panel, large 9.7’’ touch screen and the tall central console.

It also features several connected services through the Peugeot Connect Apps, based on mobile internet technology. The ergonomics of the touch screen allows apps to be easily accessed and used intuitively.

Peugeot 308 offers practical information that drivers could use like danger areas (through the Coyote application), parking spaces nearby, fuel prices in filling stations nearby, traffic information, weather, tourist information and diary.

Peugeot has commenced selling the new 308 in major European markets and has already received more than 24,000 orders -- well ahead of objectives.

The carmaker will start selling the Peugeot 308 in the United Kingdom in January 2014, with the UK Peugeot Dealer network taking delivery of showroom display and demonstrators from mid-December.

New 308 follows the 208 and 2008 Crossover. Its arrival is also timed well with the introduction of the re-styled versions of the popular 3008 Crossover and 5008 Compact MPV.

The new Peugeot 308 has been simply created not just to be bold, intuitive and modern as well as refined and class. Its compact dimensions and lower weight (minus 140 kg) can be attributed to the fact that it is underpinned by the EMP2 modular platform. Its interior has been refined further and comes with the so-called Peugeot i-cockpit, making use of innovative instruments and controls to offer a more enjoyable drive.

Aside from offering superior driving experience, the new Peugeot 308 is setting new standards in terms of carbon dioxide emissions, with a model even capable of emitting less than 85 grams per kilometer. All of these attributes have allowed the new Peugeot 308 to best embody the carmaker’s move up-market.

As designed, the new Peugeot 308 rightly belongs to the C segment, thanks to its compact dimensions -- 4.25 meters in length and 1.46 m in height -- a roomy cabin interior and a boot that could hold up to 470 liters.

Gilles Vidal, Design Director at Peugeot, remarked that the new Peugeot 308 has a pure and technological exterior design that conveys its strength and quality.

Press Release

NEW PEUGEOT 308 SECURES MAXIMUM 5 STARS IN THE LATEST AND MORE-STRINGENT EURO NCAP TESTS

The New PEUGEOT 308 five-door hatchback, due on sale in the UK at the beginning of 2014, has just been awarded the maximum score of 5 stars in the Euro NCAP tests. With individual scores of 5 stars in all 4 categories (adult protection, child protection, pedestrian protection and safety assist), the New PEUGEOT 308 confirms it has very high levels of safety protection.

The tests carried out by the independent Euro NCAP were done using the new tighter protocol for allocating results. The New PEUGEOT 308 has high-levels of safety protection, particularly in the equipment fitted as standard:

- Cruise control-speed limiter
- ESP, ASR+ traction control
- Six airbags (two frontal, two lateral, two curtain)
- Three-point anchorage Isofix mountings
- Electric parking brake and Hill Start Assist from ACTIVE trim models (level 2)

The New PEUGEOT 308 also benefits from other innovative driving assistance systems:

- Active cruise control
- Collision risk alert
- Automatic emergency braking
- Keyless entry and starting
- Blind spot sensors
- Reversing camera with parking guidance
- Peugeot Connect SOS (emergency call) and Peugeot Connect Assistance services

The PEUGEOT i-Cockpit in the New 308 also contributes towards the feeling of well-being on board, due to its compact steering wheel for agile response, head-up instrument panel, large 9.7’’ touch screen and the tall central console.

Finally, numerous connected services are offered for the New PEUGEOT 308, with PEUGEOT Connect Apps, based on mobile internet technology. Due to the ergonomics of the touch screen, the applications developed are easy to access and intuitive in use. The driver has practical information available in real time, facilitating use of the vehicle in everyday life: danger areas (via the Coyote application), free parking spaces nearby, fuel prices in filling stations nearby, traffic information, weather, tourist information, diary, etc.

The launch of the New PEUGEOT 308 has already commenced in major European markets and after a couple of months there have already been more than 24,000 orders placed, well ahead of objectives.

The UK PEUGEOT Dealer network will be taking delivery of showroom display and demonstrators from mid-December, before first deliveries commence in January 2014. The New 308 follows the successful 208 and 2008 Crossover, and arrives just as re-styled versions of the popular 3008 Crossover and 5008 Compact MPV are also available in the market, not forgetting the stunning and very exciting RCZ R Sports Coupé – the most powerful road-going Peugeot ever sold.

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