The Peugeot 308 five-door hatchback has received a 5-star rating from the Euro NCAP. The vehicle scored five stars in all four categories: adult protection, child protection, pedestrian protection and safety assist. Euro NCAP conducted the safety tests using the new stiffer protocol for allocating results.
The Peugeot i-Cockpit in the New 308 also features a compact steering wheel for agile response, head-up instrument panel, large 9.7’’ touch screen and the tall central console.
It also features several connected services through the Peugeot Connect Apps, based on mobile internet technology. The ergonomics of the touch screen allows apps to be easily accessed and used intuitively.
Peugeot 308 offers practical information that drivers could use like danger areas (through the Coyote application), parking spaces nearby, fuel prices in filling stations nearby, traffic information, weather, tourist information and diary.
Peugeot has commenced selling the new 308 in major European markets and has already received more than 24,000 orders -- well ahead of objectives.
The carmaker will start selling the Peugeot 308 in the United Kingdom in January 2014, with the UK Peugeot Dealer network taking delivery of showroom display and demonstrators from mid-December.
New 308 follows the 208 and 2008 Crossover. Its arrival is also timed well with the introduction of the re-styled versions of the popular 3008 Crossover and 5008 Compact MPV.
The new Peugeot 308 has been simply created not just to be bold, intuitive and modern as well as refined and class. Its compact dimensions and lower weight (minus 140 kg) can be attributed to the fact that it is underpinned by the EMP2 modular platform. Its interior has been refined further and comes with the so-called Peugeot i-cockpit, making use of innovative instruments and controls to offer a more enjoyable drive.
Aside from offering superior driving experience, the new Peugeot 308 is setting new standards in terms of carbon dioxide emissions, with a model even capable of emitting less than 85 grams per kilometer. All of these attributes have allowed the new Peugeot 308 to best embody the carmaker’s move up-market.
As designed, the new Peugeot 308 rightly belongs to the C segment, thanks to its compact dimensions -- 4.25 meters in length and 1.46 m in height -- a roomy cabin interior and a boot that could hold up to 470 liters.
Gilles Vidal, Design Director at Peugeot, remarked that the new Peugeot 308 has a pure and technological exterior design that conveys its strength and quality.