Peugeot introduces a new naming policy

Article by Christian A., on May 24, 2012

Together with the new 301, Peugeot also introduced a new naming policy. As a result, from now on, the Peugeot models will longer change their number when they are renewed. So, from now on, the 0 will indicate the genetic code, the first digit will be the symbol of the segment, while the end digit is a response to the new challenges and new ambitions.

Expansion into new markets at an international level calls for the launch of new models in the large volume segments at the heart of these markets. In the future, the new models will remain with the end digit ‘8’. The first model to carry the new naming policy is the Peugeot 301, The construction of the names with an end digit ‘1’ will be the same as for the models with an end digit ‘8’.

Numbering with 3 or 4 digits, depending on the design of the vehicle, with: - the first digit indicating the vehicle's segment positioning; - the ‘0’ or ‘00’ identifying the Peugeot genetic code; - the end digit being either ‘1’ or ‘8’. The models with ‘1’ will represent the brand’s value for money models.

All models that already bear a number with an end digit ‘8’, such as the 308 and 3008, will keep their name when they are renewed and generation 7 models will be replaced with an end digit ‘8’.

Surpassing its targets by 50 percent with more than 500,000 cars sold globally, the Peugeot 3008 succeeded because of its powerful and appealing characteristics. Focusing on customers who are free and not bound by convention, this crossover compact combines the best from its base segments: SUVs, hatchbacks, and MPVs.

Its fresh modern appeal stems from the integration of the Peugeot design and crossover strengths, combining driving delight and practicality. Its many talents and abilities are revealed when you start your drive. Its cockpit and state of the art equipment will excite any driver who loves its complete dynamism.

This innovative crossover offers the world’s first combined diesel and electric engine. Since launching, many drivers have embraced the HYbrid4 technology, which comprises over 10 percent of Peugeot 3008 sales. Six percent of hybrid buyers in Europe also opt for the 3008 HYbrid4.

Keeping all of its positives, Peugeot’s latest 3008 and 3008 HYbrid4 are set apart by a sophisticated and modern style, highlighted with new lighting. The front and rear end light signatures are precisely identifiable. New equipment and technologies intensify their dynamic and fluid use. The heads-up display distinguishes the various functions from the others with full colour instant notifications. A new camera for reversing allows for easy manoeuvring with displays of the area directly behind the car.

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