Peugeot projects hassle-free car operations with ‘Drive Away Happy’ campaign

Article by Christian A., on January 24, 2012

Peugeot has launched its "Drive Away Happy" campaign, which aims to remind people that purchasing a new vehicle is a joyful and exciting experience. With the vehicle market saturated with cut-price deals and exaggerated offers, Peugeot is communicating something different to the rest of the market, putting the feeling of driving with happiness at the core of its 2012 communications.

Peugeot is dedicated to ensuring that its clients will "drive away happy" whether they are buying a new vehicle or taking advantage of after-sales support. The key to this idea is the automaker's unique "Just Add Fuel" product, which provides convenience in running a vehicle, monitoring the customer's insurance, warranty and servicing, road tax as well as roadside assistance for a fixed monthly fee.

In order to launch the "Drive Away Happy" campaign as well as to communicate the "Just Add Fuel" product, the automaker has produced a new 30-second TV advertisement.

Blinkink productions and creative agency Euro RSCG London worked together to produce the ad. Euro recruited director Joseph Mann and designer Kyle Bean to create a graphic, paper world. The production utilizes stop frame animation to project a Peugeot evading all the hassles associated with operating a vehicle.

The first TV ad spot was shown on January 23, 2012. Managed by OMD, this multi-million pound media campaign will be communicated through radio spots across various networks starting this month. It will also be supported by a digital and print media campaign. Various models will also be featured.

Topics: peugeot

If you liked the article, share on:

Comments

Recommended

Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Over a decade ago, Pagani took the Zonda to the Geneva Motor Show. The Zonda hypercar was then set to retire in 2013 together with the track-focused Revolucion. But here...
by - August 22, 2017
The newest Porsche Cayenne is scheduled be unwrapped by the end of the month after completing endurance tests worth 2.7 million miles. Since we are just a few weeks away...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries